illumin

MARCH 5, 2024

Marketers are gearing up for the cookieless mobile era. The digital media scene has had a shake-up since 2024 began. First-party cookies are created by the website owner and collect user analytics data and personal information which helps run the site better.

Advertising 94

Advertising Advertisers Transform Law 94

SocialPilot

FEBRUARY 26, 2024

Also, 88% of marketers believe they must use automation and AI to meet their customers’ expectations and stay competitive. AI has already started the transformation journey and has left its mark in marketing. But how exactly are marketers using AI? Can AI-powered chatbots enhance access to care and combat stigma?

Transform 72

Transform User-Generated Marketing Marketers 72

Use Insider

MARCH 12, 2024

As marketers, it’s essential to be aware of these changes in user behavior and preferences. For marketers: The immediate impact is palpable. The tools and methods that have long been relied upon for targeting, retargeting, and data analysis are undergoing a transformation. How do I personalize without third-party data?

Transform 52

Transform Promotion Personalized Marketing Customer 52

Customers.ai

APRIL 18, 2024

Installation is straightforward and similar to setting up other analytics tools, but the impact is far greater. Data Collection and Audience Building With the pixel in place, Restore begins to aggregate data, transforming anonymous visitors into identifiable profiles. Why You Need First-Party Data First-Party Data From Customers.ai

Key Performance Indicator 64

Key Performance Indicator Transform Advertising Advertisers 64

Customers.ai

DECEMBER 11, 2023

Giants like Google, Meta, and Apple have made data privacy their mission, and the outcomes are impacting the very core of advertising and marketing strategies. As we explore these changes, one thing becomes abundantly clear: the job of marketers is getting harder.

Law 100

Law Marketing Marketers Advertising 100

Customers.ai

DECEMBER 11, 2023

Giants like Google, Meta, and Apple have made data privacy their mission, and the outcomes are impacting the very core of advertising and marketing strategies. As we explore these changes, one thing becomes abundantly clear: the job of marketers is getting harder.

Law 56

Law Marketing Marketers Advertising 56

Customers.ai

JANUARY 17, 2024

Welcome to 2024, a year that’s already shaping up to be a landmark in the world of marketing. Things are moving fast and there are some truly impactful trends that will reshape the marketing landscape. So, grab your coffee, and let’s break down the marketing playbook for 2024. Well, the time has finally come.

User-Generated 102

User-Generated Marketing Marketers Analytics 102