Martech

NOVEMBER 28, 2023

Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Here are a few of the key trends shaping the future of TV advertising in 2024. By leveraging rich data and analytics, they can customize messaging based on demographics, interests and viewing habits.

Advertising 103

Advertising Advertisers Transform Retail 103

Search Engine Land

DECEMBER 21, 2023

We expect to see its full potential unleashed on Google Search in 2024. Bottom line: futureproofing digital presence for AI search should be a major priority for all brands in 2024. Read on to discover seven key trends that should influence your roadmap in 2024, as well as three must-haves for success. Web stories.

Real Estate 129

Real Estate Transform User-Generated Customer Journey 129

Search Engine Land

JANUARY 19, 2024

Major shifts in 2024 will disrupt the PPC industry. Meanwhile, automation through AI will transform campaign types, creative, and search engine results pages. This article outlines seven key areas to evolve your PPC advertising approach in 2024 so you’re better prepared for what’s ahead. Google Analytics.

Advertising 107

Advertising Advertisers Transform User-Generated 107

Marketing Insider Group

FEBRUARY 12, 2024

It’s 2024, and if you think website UX isn’t a big deal, think again. In this article, we’re exploring the essential elements of effective website UX in 2024 and how you can transform your site into an engaging, user-friendly platform that not only attracts visitors, but turns them into loyal customers.

Transform 90

Transform SEO Analytics Customer 90

Search Engine Land

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B.

Transform 121

Transform Marketing Marketers User-Generated 121

Buffer Marketing

JANUARY 22, 2024

“This year is going to be transformative!” But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy. First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. Tell us in the comments!

Gen Z 123

Gen Z Entertainment Transform User-Generated 123

Martech

DECEMBER 4, 2023

As we wrap up 2023 and look ahead to 2024, now is the time to evaluate our marketing strategies to ensure we are fully prepared for what’s to come. This article discusses six pivotal areas B2B marketers should focus on to kick off 2024 proactively. Staying ahead of the curve is imperative for long-term success in B2B. Get MarTech!

Transform 110

Transform Marketing Marketers User-Generated 110

Litmus

FEBRUARY 8, 2024

Marketing strategies face some headwinds in 2024. However, when they planned their 2024 budgets, most marketing teams expected to do more with less this year. Expect marketers to use robust re-engagement campaigns in 2024 to invite and encourage dormant subscribers to interact with messages. It can’t be an afterthought.

Marketing Strategy 86

Marketing Strategy Gen Z Transform Email Marketing 86

Buffer Marketing

JANUARY 22, 2024

“This year is going to be transformative!” But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy. First is the increased focus on tools to enable sponsored content and improved analytics for tracking its performance. Tell us in the comments!

Gen Z 117

Gen Z Entertainment Transform User-Generated 117

Search Engine Land

APRIL 18, 2024

If you’re using pixels, UTM parameters outside of a first-party environment, GTAG (ask your analytics team), or other tracking based on – and stored in – browsers, you’re in for a world of transition. It’s very unlikely that the marketing industry will face anything as transformative in the near future.

Transform 98

Transform CRM Analytics Advertising 98

Digital Marketer

DECEMBER 21, 2023

So, should you jump on the bandwagon in 2024? This article has all the answers as we walk you through the benefits and drawbacks of artificial intelligence in digital marketing in 2024. 8 Benefits of AI in Digital Marketing in 2024 First, let’s unpack all the exciting benefits AI has to offer in the field of digital marketing in 2024.

Law 91

Law Digital Marketing User-Generated Copywriting 91

Martech

APRIL 4, 2024

The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. All told, the March 2024 update aims to make your interactions more insightful and your strategies more impactful. But that’s just the beginning.

CRM 54

CRM Management Transform User-Generated 54

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

User-Generated 124

User-Generated Marketing Marketers Advertising 124

Search Engine Land

FEBRUARY 12, 2024

This year will be a transformative year for digital marketers, as the cookie finally makes its long-anticipated exit. Analytics: Fine-tuning media placements for optimal performance. Prepare to gain invaluable insights that will redefine your approach to digital marketing in 2024 and beyond.

Real Estate 105

Real Estate Transform Analytics Digital Marketing 105

Exposure Ninja

MARCH 7, 2024

In the digital hustle of 2024, knowing how to scale a website isn’t just a nice-to-have; it’s your golden ticket to playing in the big leagues without playing yourself out. Why Scaling is the 2024 Buzzword Here’s the deal. In 2024, scaling websites isn’t just a strategy; it’s survival.

Transform 52

Transform SEO COS Digital Marketing 52

Exposure Ninja

MARCH 7, 2024

In the digital hustle of 2024, knowing how to scale a website isn’t just a nice-to-have; it’s your golden ticket to playing in the big leagues without playing yourself out. Why Scaling is the 2024 Buzzword Here’s the deal. In 2024, scaling websites isn’t just a strategy; it’s survival.

Transform 52

Transform SEO COS Digital Marketing 52

Welcome Software

JANUARY 12, 2024

Here’s the thing: it’s 2024 and I can be the same old me but with a fleet of powerful new sidekicks. 4 content marketing trends we’re excited for in 2024 with the help of AI Content marketers (by content marketers, I mean me) have a lot of feelings about AI tools. Like I said, same old me. Well, look no further.

Content Marketing 83

Content Marketing Transform User-Generated Marketing 83

Martech

DECEMBER 14, 2023

If you subscribe to Gartner’s opinions, you’re probably spending most of your time building an AI-enabled marketing team for 2024. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Fragmented analytics tools. Analytics integration. CRM data cleanup.

Transform 121

Transform CMO CRM Fashion 121

SmartBrief - Marketing

MARCH 17, 2024

Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue. According to news outlet Semafor , 2024 is poised to mark the emergence of the first major influencer-driven election.

Influencer Marketing 106

Influencer Marketing Health Transform Marketing 106

Hubspot Marketing

FEBRUARY 23, 2024

In 2024, marketers have a lot on their minds. Data analytics, customer feedback, and surveys help with customer perception. The best content has transformative power when it's informative and helps people grow. Empowering Tomorrow: Final Insights for Marketing Success Marketing in 2024 is exciting.

Direct Mail 90

Direct Mail Marketing Marketers Transform 90

Martech

MARCH 7, 2024

MFA AI-driven site Measurement and Optimization solution expands on the beta announced in Q4 2023 and will be available globally beginning in Q2 2024. Birdeye’s Birdeye Social platform leverages AI to transform social media management for businesses with multiple locations.

Transform 106

Transform Customer Acquisition User-Generated Advertising 106

Marketing Insider Group

JANUARY 8, 2024

While embracing AI may seem daunting, it’s an unparalleled opportunity with transformative potential for those who understand how to leverage it best. According to the 2024 B2B Marketing Mix Report (MMR), compiled by Sagefrog, nearly one-third of B2B marketers use AI to help with content creation.

Key Performance Indicator 102

Key Performance Indicator Transform Marketing Mix Marketing 102

Set Up

FEBRUARY 6, 2024

Personalization: With advanced data analytics and AI, marketers are tailoring their messages and services at a deeper level. Digital Transformation: Embrace technology to optimize your marketing efforts and customer experiences. Here’s an example I personally orchestrated on with a top tech influencer.

Transform 64

Transform Fashion User-Generated Manufacturing 64

Martech

JANUARY 18, 2024

Real-world strategic integration examples Emily’s story reflects a common scenario in many organizations: One travel rewards company revitalized engagement by connecting online/offline data into personalized customer experiences via integrated CMS, CRM and analytics tools, resulting in a marked increase in customer retention and sales.

Transform 115

Transform Customer loyalty CRM Analytics 115

Martech

APRIL 26, 2024

movies are going to become video games and video games are going to become something unimaginably better — Sam Altman (@sama) April 5, 2024 Artificial intelligence (AI) is already blurring the lines between passive viewing and active participation. This opens new possibilities for content that resonates on a personal level.

Transform 118

Transform Entertainment User-Generated Education 118

Backlinko

MARCH 13, 2024

From mobile-first surveys to social media analytics, researchers have access to a growing toolkit helping companies make data-driven business decisions. Online traffic/web analytics 9.7% While market research has been around for a while, it has been undergoing constant transformation. billion) and China ($2.88 billion China $2.88

Market Research 87

Market Research Non-Profit Transform Marketing 87

Welcome Software

JANUARY 12, 2024

Here’s the thing: it’s 2024 and I can be the same old me but with a fleet of powerful new sidekicks. 4 content marketing trends we’re excited for in 2024 with the help of AI Content marketers (by content marketers, I mean me) have a lot of feelings about AI tools. Like I said, same old me. Well, look no further.

Content Marketing 40

Content Marketing Transform User-Generated Marketing 40

illumin

MARCH 5, 2024

The digital media scene has had a shake-up since 2024 began. First-party cookies are created by the website owner and collect user analytics data and personal information which helps run the site better. Customers are already shifting to mobile-first and cookieless in 2024. Marketers are gearing up for the cookieless mobile era.

Advertising 98

Advertising Advertisers Transform Law 98

Sprout Social

MARCH 25, 2024

Hashtags are also excellent targeting and analytics tools. Use hashtag analytics to refine your Instagram content strategy Analyzing the performance of different hashtags can provide valuable insights into what resonates most with your audience. Let’s dig in. What does your ideal buyer look like?

Branding 86

Branding Fashion Food Transform 86

illumin

MARCH 14, 2024

Drew Panayiotou , Global Chief Marketing Officer of Pfizer, revealed more details in February 2024 of its up-and-coming AI-powered marketing workbench. Big changes may be in store for pharmaceutical marketing and advertising thanks to Pfizer’s recent unveiling of its innovative AI platform , Charlie.

Pharmaceutical 97

Pharmaceutical Transform Health Marketing 97

Rock Content

DECEMBER 12, 2023

They might offer data analytics, for example. You have access to additional apps, themes, and data analytics. Exploring the #1 e-Commerce Platform in 2024: What Makes It Stand Out? The post Elevate Your Online Business: Exploring the Top e-Commerce Platforms of 2024 appeared first on Rock Content.

Price 52

Price Shipping Transform Customer loyalty 52

Sprout Social

FEBRUARY 12, 2024

Engaging influencers, like Camper the Golden, for Amazon’s dog birthday products transforms passive browsing into interactive experiences, compelling audiences to like, share and comment. heyeaslo Getting back to Notion in 2024? camperthegolden is a dog bday party extra? is the serotonin boost worth it?

Influencer Marketing 102

Influencer Marketing Transform Marketing Marketers 102

Martech

NOVEMBER 3, 2023

Many enterprises are now doing annual planning for 2024. Here are five ways your MOps team can help transform your annual marketing plan. Dig deeper: 3 ways MOps can bridge the gap in marketing analytics 4. For marketing departments, it can be a challenging time.

Transform 115

Transform Marketing Plan Communications Analytics 115

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. It’s clear that traditional analytics fall short in the complex B2B industrial landscape. That’s a quote from the 2024 manufacturing industry outlook published by Deloitte. What Can You Do?

Manufacturing 75

Manufacturing Transform Marketing Marketers 75

Hubspot Marketing

DECEMBER 19, 2023

What we like: Helium 10's analytics are impressive. Image Source AI for Amazon Sellers: Transform How You Do Business From optimizing product listings to competitive pricing and customer service, AI can transform how Amazon sellers do business. Price: You can start a free trial account.

Price 91

Price Transform User-Generated Market Trends 91

Marketing Insider Group

NOVEMBER 6, 2023

Key tools for performance marketing include analytics platforms like Google Analytics, networks like ClickBank, landing page builders such as Unbounce, and A/B testing tools like Optimizely. This number is expected to grow to $646 billion by 2024. What Is Performance Marketing? In 2021, digital advertisers spent $ 455.3

Performance Marketing 73

Performance Marketing Transform Marketing Marketers 73

Martech

MARCH 16, 2023

Edge limits some third-party cookies, and Google is working to phase them out in Chrome by 2024. The ability to transform it before passing it on to vendor platforms. Data can be transformed, including anonymized and masked, before being passed on to vendors (data endpoints).

Transform 98

Transform User-Generated Marketing Marketers 98