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5 Insights and Innovations from the 2024 State of Marketing Report

Rock Content

We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. We’ll explore how AI is reshaping the industry, and equip you with the knowledge to win over audiences in this new marketing era.

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Building a future-ready marketing operations team

Martech

Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. She entered the query: “What are the challenges for marketing operations in 2024? Learns new technologies rapidly.

Marketing 108
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Marketing automation software for small business: How to get started

Martech

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here to take the survey Additionally, if the small business is new to marketing automation, the platform must be easy to use and implement. A small business can’t afford much downtime when it sets up new technology.