The CMO Survey

APRIL 24, 2024

While the overall level of investments remain positive, the drops in CRM investments from 6.2% The 2024 CMO Survey Award for Marketing Excellence The 2024 CMO Survey Award for Marketing Excellence is selected by fellow marketers. to 3.9% (37% lower) and Branding Building from 5.5% to 3.9% (41% lower) are dramatic.

New Technology 289

New Technology CMO B2C Marketing 289

Rock Content

APRIL 12, 2024

We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. We’ll explore how AI is reshaping the industry, and equip you with the knowledge to win over audiences in this new marketing era. Keep scrolling to discover the key insights from the State of Marketing report!

Influencer Marketing 92

Influencer Marketing Marketing Marketers SEO 92

SmartBrief - Marketing

DECEMBER 18, 2023

The same research team also explored some forward-looking aspects, including which priorities of large retailers will shape 2024 ecommerce planning. This shows that there is an opportunity for slower-growing large retailers to increase their 2024 ecommerce tech investments as they attempt to emulate the top performers in revenue growth.

Retail 73

Retail Shoppers eCommerce Fashion 73

SmartBrief - Marketing

DECEMBER 18, 2023

The same research team also explored some forward-looking aspects, including which priorities of large retailers will shape 2024 ecommerce planning. This shows that there is an opportunity for slower-growing large retailers to increase their 2024 ecommerce tech investments as they attempt to emulate the top performers in revenue growth.

Retail 52

Retail Shoppers eCommerce Fashion 52

Search Engine Land

FEBRUARY 23, 2024

Embrace AI LinkedIn recommends trying new technologies for scalable targeting and ROI, highlighting its Predictive Audience tool. LinkedIn also advises leveraging CRM data through tools like the Revenue Attribution Report to connect marketing efforts with sales success. What LinkedIn is saying.

Finance 122

Finance Health CRM New Technology 122

Martech

MARCH 28, 2024

It’s part of the hype cycle of any new technology. That means adopting AI will require less ripping and replacing of tools and begging for budget compared to other new technologies. Customer experience The downfall of many CRM implementations is that data goes in but it rarely comes out as often as it should.

Copywriting 131

Copywriting User-Generated CRM Marketing 131

Customers.ai

JANUARY 2, 2024

CRM Integrations : Send contact enrichment data directly to your CRM with Klaviyo, Mailchimp, Google Sheets, Zapier, and more. We ended 2023 with record-breaking customer growth, new products (hello B2B !), new technology integrations (Semrush, Sendlane, Salesforce, and more !) Where is Customers.ai Customers.ai

Transform 118

Transform Outbound Marketing CRM B2C 118