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5 Insights and Innovations from the 2024 State of Marketing Report

Rock Content

We surveyed a massive pool of over 1,460 B2B and B2C marketers globally to uncover the hottest marketing trends for 2024. We’ll explore how AI is reshaping the industry, and equip you with the knowledge to win over audiences in this new marketing era.

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Salesforce experts share tips for ensuring a smooth implementation

Martech

To ensure a smooth implementation, organizations have to communicate the value of the new technology and present a clear roadmap to everybody involved. Implementations can be scrapped at any time Let’s say your business signed a contract for a new marketing platform. We’d like to know how it’s been for you.

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Building a future-ready marketing operations team

Martech

Prompt: What are the challenges for marketing ops in 2024? She started by looking at what her favorite generative AI tool said about the challenges she and other marketing managers faced. She entered the query: “What are the challenges for marketing operations in 2024? Learns new technologies rapidly.

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How to Become a Fractional CMO

Duct Tape Marketing

Their job involves aligning business objectives with current marketing strategies while also staying abreast with changes in the digital marketing landscape. For startups seeking high-level marketing leadership without the full-time cost commitment, a certified fractional CMO fits right into their strategic approach.

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24 New Year’s Marketing Resolutions for Small Businesses [2024]

Sachs Marketing Group

In the dynamic world of digital marketing, setting New Year’s resolutions can be a game-changer for small businesses. It’s a chance to refresh strategies, adopt new technologies, and stay ahead of the curve, ensuring your business remains competitive and relevant. Want Your Business to Thrive in 2024?

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Marketing automation software for small business: How to get started

Martech

Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Click here to take the survey Additionally, if the small business is new to marketing automation, the platform must be easy to use and implement. A small business can’t afford much downtime when it sets up new technology.

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AI driving an exponential increase in marketing technology solutions

Martech

That’s the topline news from the “Martech 2024” report released today. Since the release of the most recent Martech Landscape in May 2023, 2,042 new marketing technology tools have surfaced, bringing the total to 13,080 — an 18.5% The martech landscape is expanding and AI is the prime driving force.