2024 Customer Acquisition Inbound Marketing 
Martech
JUNE 3, 2024
As companies prioritize “efficient growth,” vertical software has gained prominence due to its lower customer acquisition costs, higher expansion sales and stronger gross retention than its horizontal counterparts. In 2021-2022, software companies could easily raise vast amounts of money and win vast numbers of customers.
Unbounce
OCTOBER 24, 2023
that the SaaS market is estimated to reach $197.29 billion by 2024. TABLE OF CONTENTS What is SaaS marketing? SaaS marketing challenges How to create an effective SaaS marketing strategy Choose the best inbound marketing channels Now that you’ve got the traffic, what’s next? See what I did there?)
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Unbounce
OCTOBER 24, 2023
that the SaaS market is estimated to reach $197.29 billion by 2024. TABLE OF CONTENTS What is SaaS marketing? SaaS marketing challenges How to create an effective SaaS marketing strategy Choose the best inbound marketing channels Now that you’ve got the traffic, what’s next? See what I did there?)
Unbounce
AUGUST 13, 2024
Updated on August 13, 2024. More leads mean more potential customers, which means more potential revenue, which means… good things. It’ll always depend on your business’s market, goals, offer structures, average deal sizes, and resources available. It includes blog posts, social media, SEO, and email marketing.
Expert insights. Personalized for you.
Let's personalize your content