Martech

JULY 30, 2024

However, as they grow, they must shift toward more structured, data-driven strategies and employ suitable tools to monitor customer behavior and campaign performance. Once your business reaches the scale-up phase, it’s important to adapt by implementing customer relationship management (CRM) systems and marketing automation platforms.

CRM 116

CRM Marketers Marketing Customer loyalty 116

Martech

DECEMBER 28, 2023

In their “Martech for 2024” report , Scott Brinker and Frans Riemersma compared AI’s adoption to a compressed version of Gartner’s Hype Cycle. To explore this, we’ll walk through a hands-on test with Zapier, one of the leading workflow platforms. What will I take into 2024? What did I learn from this test?

CRM 114

CRM eCommerce User-Generated Shoppers 114

Duct Tape Marketing

OCTOBER 23, 2024

What we're finding is that, and this is just a difference between 2020 and 2024, really over just three or four years. We are integrating the platforms and you're likely to see the landing page solution be an upsell for marketing automation, right? Insightly has both a CRM and a marketing automation platform.

CRM 77

CRM Transform Copywriting Marketing Automation Platform 77