Animalz blog

MARCH 6, 2025

I helped take the company from a series C company to, you know, about 8x revenue over the course of five years and ultimately started skating more toward marketing use cases at Clary. Over a five year run at Clary, and then I started at Copy AI a year ago to lead all things marketing and CMO at Copy AI. Uh, it obviously helps.

CMO

Martech

JUNE 3, 2024

In 2024, under the banner of “efficient growth,” vertical software is gaining prominence. Pick one vertical Choose a category you are committed to dominating, where you have a cohort of existing customers, case studies, strong logos and a good product-market fit. Dig deeper: Did martech break B2B marketing?

Pharmaceutical

Hubspot Marketing

JUNE 24, 2024

In April 2024, HubSpot asked 537 email marketers across industries in the U.S. if email marketing was inbound or outbound — 51% said it was inbound, while 49% believed it to be outbound. As an experienced marketing leader, I’ve always approached email marketing with a blend of both perspectives.

Email Marketing

Unbounce

OCTOBER 24, 2023

that the SaaS market is estimated to reach $197.29 billion by 2024. TABLE OF CONTENTS What is SaaS marketing? SaaS marketing challenges How to create an effective SaaS marketing strategy Choose the best inbound marketing channels Now that you’ve got the traffic, what’s next?

Marketing Strategy

Unbounce

OCTOBER 24, 2023

that the SaaS market is estimated to reach $197.29 billion by 2024. TABLE OF CONTENTS What is SaaS marketing? SaaS marketing challenges How to create an effective SaaS marketing strategy Choose the best inbound marketing channels Now that you’ve got the traffic, what’s next?

Marketing Strategy