Marketing Insider Group

SEPTEMBER 26, 2016

By Amanda Dooley, Content and Product Marketing Manager at NetLine Corporation B2B marketers, it’s time to wake up and smell the content marketing opportunity outside of inbound. You’ve created content, published […].

Inbound Marketing 86

Inbound Marketing Marketing Marketers Product Marketing 86

Hubspot Marketing

JUNE 3, 2019

If you're a fan of HubSpot's Inbound Marketing Methodology , you probably understand the importance of customer success. For tips on marketing your products and services, read our simple explanation to product marketing. So, if you want your business to succeed you must make sure your customers do, too.

Inbound Marketing 138

Inbound Marketing Marketing Marketers Education 138

Hubspot Marketing

FEBRUARY 21, 2018

HubSpot's former Demand Generation Marketer and Trello's current Product Marketing Manager, Jessica Webb , says this about how your costs can change when focusing on lead generation vs. lead conversion: "The majority of money you spend on paid efforts is usually calculated based on volume of clicks or impressions.

Management 143

Management PR User-Generated Advertising 143

Duct Tape Marketing

OCTOBER 28, 2015

Marketing Podcast with Joe Pulizzi. We’ve been extolling the virtues of content marketing here at Duct Tape Marketing since before we really had terms like content marketing or inbound marketing. How email strategy is the key to a successful content marketing campaign.

Inbound Marketing 69

Inbound Marketing Content Marketing Marketing Strategy Product Marketing 69

Hubspot Marketing

MAY 30, 2022

If you want to avoid a mess at the end of the month or quarter, take a look at this collection of 8 marketing budget templates designed to help you better organize your marketing spend. It will also ensure the health of your inbound marketing strategy. Essential KPI Tracker.

Key Performance Indicator 145

Key Performance Indicator Marketing Marketers SEO 145

Martech

SEPTEMBER 26, 2022

This is the key to inbound marketing that performs. Fintech marketing should do more than entice and tantalize — it must educate. The future of fintech marketing. What does the future of fintech product marketing look like? Your customers face a challenge. Maybe they’re trying to invest.

Transform 101

Transform B2C Finance Affiliate Marketing 101

Lynton Web

JANUARY 9, 2024

Here's how to do it: Content Strategy: Tailor your blog posts, social media, and email marketing to address your personas' problems and interests. Product Marketing: Highlight features or benefits most appealing to each persona. New Service Research: Use personas to predict what new services might be successful.

CRM 105

CRM Target Market Education Product 105

Marketing Insider Group

JUNE 3, 2010

Instead create personas of people that buy your solutions or products. Market to them and never forget that even in B2B, human beings still make the decisions. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty.

Content Marketing 77

Content Marketing Telemarketing Inbound Marketing Customer loyalty 77

Duct Tape Marketing

AUGUST 16, 2023

Mike Volkin (07:22): I would say every size company needs a fractional cmo, but they're certainly companies that are pre-revenue, or probably the ones that most needed are the ones that didn't think they needed a marketing senior marketing leader. Let's hire somebody senior to figure out what's going on.

CMO 64

CMO Inbound Marketing Marketing Strategy Price 64

Hubspot Marketing

DECEMBER 6, 2016

That might seem a little tricky -- especially, says HubSpot’s Senior Product Marketing Team Manager Jeff Russo , “from an execution standpoint.”. But it really boils down to six essential steps, which we’ll flesh out and tie back to inbound marketing -- because while they’re two different concepts, they can truly complement each other.

Inbound Marketing 143

Inbound Marketing Marketing Marketers User-Generated 143

Duct Tape Marketing

AUGUST 23, 2023

But everything I learned about sales and marketing was from HubSpot's inbound marketing content because nobody was talking about digital marketing. (19:23): So teaching them about your product. So I started cold calling for a tech company and then transitioned my way into running G T M operations.

Energy 54

Energy Whitepaper Health Transform 54

Hubspot Marketing

NOVEMBER 11, 2019

Price: Free Platform: HubSpot Academy Why it's great: Inbound marketing course. Because social media is the key to inbound marketing, this course ties in the two concepts seamlessly. This digital advertising lesson shows you how to fit digital ads into inbound strategy, and how those ads can be stunning on social media.

Social Media Marketing 140

Social Media Marketing Price Inbound Marketing eCommerce 140

CXL

JUNE 2, 2022

Alignment with sales ops, field marketing, customer marketing, and the sales dev team is a non-negotiable for Snowflake. “We We needed to make sure that when you see an ABM campaign, it’s reflective of not only sales input, but also product marketing, partner marketing, field marketing, and our SDRs.

Direct Mail 87

Direct Mail Transform Marketing Marketers 87

CXL

JUNE 2, 2022

How Dialpad used Demandbase’s ABM marketing tools to remove the divide between sales and marketing. Account-based marketing doesn’t just bridge the gap between sales and marketing teams. To execute effectively on your product marketing strategy , marketing and sales need to operate as one unit.

eBook 83

eBook Marketing Marketers Inbound Marketing 83

Unbounce

OCTOBER 24, 2023

that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? SaaS marketing challenges How to create an effective SaaS marketing strategy Choose the best inbound marketing channels Now that you’ve got the traffic, what’s next? billion by the end of 2023 and $232.3

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Unbounce

OCTOBER 24, 2023

that the SaaS market is estimated to reach $197.29 TABLE OF CONTENTS What is SaaS marketing? SaaS marketing challenges How to create an effective SaaS marketing strategy Choose the best inbound marketing channels Now that you’ve got the traffic, what’s next? billion by the end of 2023 and $232.3

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Hubspot Marketing

AUGUST 9, 2018

Content marketing is paving its own way in the marketing world. Content Marketer. Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Product Marketing. Courses and Communities.

PR 122

PR Marketing Marketers Non-Profit 122

Exposure Ninja

OCTOBER 16, 2023

This is when you interrupt a consumer by putting your product, service or business in front of them. Inbound Marketing Inbound marketing is where consumers contact you after coming across your business organically. Examples include TV and radio adverts, telemarketing, direct mail and online ads.

PR 52

PR Marketing Marketers User-Generated 52

Content Marketing Institute

FEBRUARY 6, 2018

For example, content marketing works well with: Native advertising. Product marketing. Traditional marketing. Inbound marketing. Influencer marketing. #Contentmarketing can't function at its best in vacuum, says @joderama. Click To Tweet. Branded content . Social media. Public relations.

Content Marketing 109

Content Marketing Marketing Marketers Inbound Marketing 109

Hubspot Marketing

JANUARY 7, 2024

Content like blogs, ebooks, white papers, and guides are critical components of a solid inbound marketing strategy, and content marketers are the people who create them. Content marketing refers to marketing via long-form content, websites, blogs, and even audio and video content.

Copywriting 99

Copywriting CMO PR Social Media Marketing 99

Hubspot Marketing

JUNE 26, 2018

Product Marketing: Promote your products and services. Getting Started with Email Marketing. They choose your products. And that is exactly what inbound marketing is about. Content Promotion: Use email to share relevant blog content or useful assets with your prospects. They choose your emails.

Email Marketing 145

Email Marketing Real Estate Marketing Marketers 145

Adobe Experience Cloud Blog

MARCH 26, 2012

This is accomplished through inbound marketing strategies such as social media marketing, SEO, and SEM, in addition to PPC, paid social advertising, content syndication, remarketing, easy to navigate websites, and more. Director of Marketing, to teach you everything you need to know about delivering relevant content.

Content Marketing 128

Content Marketing Whitepaper Thought Leadership Inbound Marketing 128

Unbounce

SEPTEMBER 19, 2023

It works on your inbound marketing efforts. It works on your product-led growth. It works on account-based marketing, and it’s literally amazing for marketing leaders, marketing operations, or sales. Otherwise, how do we defend ourselves?

Copywriting 93

Copywriting SEO Price User-Generated 93

Rock Content

NOVEMBER 17, 2020

This is especially true as it makes no sense to invest time, effort, and resources to reach the top of Google with pages that don’t attract qualified organic traffic to our sales processes via Inbound Marketing. In addition, being among the top 3 Google results generates technical authority in the market.

SEO 93

SEO User-Generated Digital Marketing Copywriting 93