Martech

FEBRUARY 6, 2025

Journeys, not funnels Over the past five years, the customer journey has changed radically, making it no longer a straightforward, easily measurable process. In the past, marketers expected an average of eight to 10 touchpoints before a conversion. By 2025, this number is 30-40 or more, especially in technical B2B niches.

Thought Leadership 90

Thought Leadership Customer Journey Customer loyalty Marketing 90

Martech

MARCH 5, 2025

In todays digital world, its about branding and customer engagement. Netflix is preparing to open physical stores by 2025. For marketing leaders, this is the next frontier a chance to rethink the purpose of physical spaces and unlock new opportunities to connect with customers. Email: Business email address Sign me up!

Branding 83

Branding Retail eCommerce Customer loyalty 83

Set Up

SEPTEMBER 17, 2024

Challenge #3 | Underfunding Content Marketing Content marketing is a long-term investment, and its returns aren’t always immediate. Personalized content is a driver of customer loyalty and engagement. Resource: To simplify the planning and allocation process, download the Set up Marketing Budget Template.

Energy 59

Energy CMO Whitepaper Thought Leadership 59

Martech

MAY 2, 2025

If were all honest about living and working in 2025, then wed admit weve been suckered by a slick pitch a course, coaching program or SaaS tool that promised the moon but delivered moon pies tons of calories, zero substance. Their goodwill accounting speak for trust, reputation and customer loyalty was valued at $73.3

Customer loyalty 108

Customer loyalty Price Product Customer 108

Martech

MAY 27, 2025

consumers are either “very likely” (36%) or “somewhat likely” (40%) to change brands for a better price or value, according to a survey by performance marketing firm Wunderkind. Data via Wunderkind’s 2025 May Marketers/Consumer Tariffs Impact report. What’s significant?

Branding 111

Branding Gen Z Price Retail 111