Buffer Marketing

DECEMBER 5, 2024

Where do you turn for meaningful stats on your social media marketing ? I'm grateful for the insight from some truly incredible tools that help make sense of the actions I take on social media. Which type of content performs best?   The best social media analytics tools for marketers 1.

Analytics 108

Analytics Price Social Media Marketing Key Performance Indicator 108

SocialPilot

JUNE 27, 2025

As of February 2025, 5.24 billion people—nearly 64% of the global population —are active on social media. For growing businesses and busy marketing agencies, it’s easy to fall into a loop of “just get something out there.” In 2025, high-performing brands are mastering “platform prioritization.”

Thought Leadership 66

Thought Leadership Entertainment Education User-Generated 66

Sprout Social

JUNE 27, 2025

As of March 2025, YouTube counts Shorts views differently, measuring a view every time a Short plays or replays— with no minimum watch time required. YouTube metrics for tracking traffic sources Traffic sources reveal where your views come from so you can refine your social media marketing strategy to produce conversions on your website.

Analytics 103

Analytics Key Performance Indicator User-Generated Entertainment 103

Vertical Response

NOVEMBER 29, 2024

Leverage AI in Your Email Marketing Campaign: Best Practices for 2025 AI is currently transforming email marketing by enhancing customer engagement and optimizing content delivery. AI email marketing tools enable the delivery of highly customized content, enhancing the efficiency and effectiveness of campaigns.

Email Marketing 52

Email Marketing Transform User-Generated Marketing 52

Buffer Marketing

MAY 13, 2025

In this guide, I’ll walk you through 12 social media metrics that are especially worth a look at in 2025, when they’re most helpful, and how you can use what you learn to support your social media marketing goals. What are social media metrics?

Analytics 121

Analytics Social Media Marketing Key Performance Indicator Logistics 121

Sprout Social

MAY 1, 2025

According to The 2025 Sprout Social Index , 43% of consumers have a LinkedIn profile. Some key metrics include follower growth rate, engagement rate and conversion rate. With this data, youll see whether youre on track to meet your LinkedIn key performance indicators (KPIs).

Management 100

Management B2C User-Generated Communications 100

Sprout Social

JUNE 11, 2025

Why brands should create their own influencer rate cards Social media marketers juggle several priorities: research, planning, content creation, analytics and much more. According to the 2025 Sprout Social Index™ , 65% of marketing leaders say this tie-in is vital for securing social media investment.

Influencer Marketing 58

Influencer Marketing Price Key Performance Indicator Thought Leadership 58