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Stats roundup: the impact of Covid-19 on marketing & advertising

Econsultancy

By 2026, GroupM estimates the global advertising market to hit the $1 trillion mark – a huge increase from the $641 billion reported in 2020. The Digital Transformation Monthly. Q2 2021: Three-quarters of Gen Z shoppers believe it is still important for brands to have physical stores. Employment & recruitment.

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Why we care about B2B marketing: A guide for marketers

Martech

trillion by 2026. Yet, as we’ve seen over the past few years, a combination of societal factors has transformed the ways B2B marketing engages with customers. This helps brands craft better customer experiences and reduce churn. What are the types of B2B marketing platforms and software available? Online events and interactions.

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