Martech

OCTOBER 6, 2022

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. To solve these challenges, leading companies are embracing martech transformations to reduce complexity, streamline operations and inspire innovation.

Transform 91

Transform Gen Z Customer Journey User-Generated 91

Search Engine Land

OCTOBER 6, 2022

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. To solve these challenges, leading companies are embracing martech transformations to reduce complexity, streamline operations and inspire innovation.

Transform 85

Transform Gen Z Customer Journey User-Generated 85

Econsultancy

DECEMBER 13, 2021

By 2026, GroupM estimates the global advertising market to hit the $1 trillion mark – a huge increase from the $641 billion reported in 2020. The Digital Transformation Monthly. Q2 2021: Three-quarters of Gen Z shoppers believe it is still important for brands to have physical stores. Employment & recruitment.

Advertising 52

Advertising Advertisers Retail Shoppers 52

Martech

APRIL 15, 2022

trillion by 2026. Yet, as we’ve seen over the past few years, a combination of societal factors has transformed the ways B2B marketing engages with customers. This helps brands craft better customer experiences and reduce churn. What are the types of B2B marketing platforms and software available? Online events and interactions.

B2C 118

B2C Marketing Automation Platform Gen Z Whitepaper 118