2027 Gen Z Influencer Marketing Promotion 
SmartBrief - Marketing
AUGUST 1, 2023
For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. EA and Apple avoided show branding to make the promotion feel more authentic, and it seems to have worked: the addition won this year’s Cannes Brand Experience and Activation Grand Prix.
SocialPilot
JANUARY 16, 2024
GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions. billion and $9.7 are females.
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