SmartBrief - Marketing
AUGUST 1, 2023
For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. EA and Apple avoided show branding to make the promotion feel more authentic, and it seems to have worked: the addition won this year’s Cannes Brand Experience and Activation Grand Prix.
Econsultancy
FEBRUARY 23, 2022
Worldwide gaming market to be valued at more than $314 billion by 2027. billion by 2027, up from 173.7 billion in 2021, and registering a compound annual growth rate (CAGR) of 9.64% between 2022 and 2027. A forecast by Mordor Intelligence has predicted that the worldwide gaming market will be worth $314.4
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Rock Content
JANUARY 18, 2021
Visual search is a rising trend, especially among the younger public: a ViSenze st udy found that 62% of generation Z and millennial consumers prefer visual search capabilities over any other new technology. It is even more important to focus on video marketing when a company is thinking about its future and getting Gen Z on board.
Marketing Insider Group
FEBRUARY 5, 2024
Zippia) 60% of TikTok’s audience comprises Gen Z users. Statista) 49% of consumers prefer to receive weekly promotional emails from favorite brands. billion by 2027. (Engati) 76% of social media users have bought items they saw on social platforms. GetResponse) Gmail is the most popular email platform with over 1.8
SocialPilot
JANUARY 16, 2024
GENERAL SOCIAL MEDIA FACTS In today’s digital landscape, social media facts shed light on evolving user behaviors and emerging social media marketing trends. Platforms like Snapchat and TikTok dominate the Gen Z space, while B2B social media trends influence business decisions. By 2027, it is estimated that $247.30
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