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22 influencer marketing statistics to guide your brand’s strategy in 2023

Sprout Social

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 The influencer marketing industry is expected to reach $21.2

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What is the Economic Impact of a TikTok Ban?

Hubspot Marketing

Since its launch in 2017, TikTok has had a meteoric rise in growth and popularity and has quickly become a key platform for marketers and businesses. Per a 2022 survey by Capterra , over half of small businesses found success promoting their offerings organically on TikTok, and 78% had a positive ROI running paid ads on the app.

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Lemon8 Is Currently the Fastest-Growing Social Media Platform: What Marketers Need to Know

Hubspot Marketing

On platforms such as Instagram and TikTok where influencer marketing is to be expected, users can often feel constantly sold to. With this in mind, brands looking to establish a presence on Lemon8 can benefit from having a healthy mix of organic, user-generated, and promotional content to avoid fatiguing their audiences.

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Lemon8 Is Currently the Fastest-Growing Social Media Platform: What Marketers Need to Know

Hubspot Marketing

On platforms such as Instagram and TikTok where influencer marketing is to be expected, users can often feel constantly sold to. With this in mind, brands looking to establish a presence on Lemon8 can benefit from having a healthy mix of organic, user-generated, and promotional content to avoid fatiguing their audiences.

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Diving Deep Into Marketing in Financial Services (My Takeaways)

Hubspot Marketing

But solving them gave Wise a huge competitive advantage and a more defensible position in the market. Understanding Customer Sentiment They regularly use Net Promoter Score (NPS) to assess customer sentiment. Then, constantly emphasize this message in your marketing assets until it sticks in your customers’ minds.

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Engaging customers through video games

SmartBrief - Marketing

Apple recently went the video game route to promote “Ted Lasso,” but instead of making a separate property and trying to sell gamers on that, the company made a deal with EA Sports to include the show’s title character in its FIFA 23 game. billion this year and annually grow at 10.44% through 2027.

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14 Marketing Experiments to Try Out on Your Own

Marketing Insider Group

Influencer Collaborations Influencer marketing taps into the trust that influencers have built with their followings. Collaborating with influencers can extend your reach and lend credibility to your brand. Choose influencers whose audiences align with your target demographic and whose values reflect your brand.