Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. In 2024, a well-rounded marketing strategy has content embedded throughout, and strong relationships with creators are essential to making these strategies work. Here are the top predictions of how the creator economy will evolve in 2024.

Gen Z 121

Gen Z B2C User-Generated Branding 121

SocialPilot

FEBRUARY 6, 2024

The influencer market is expected to grow to $52 billion by 2028 According to Statista, the influencer advertising market valuation is expected to grow to approximately $35 billion USD in 2024. This proves how much social media advertising has become integral to influencer marketing. 2% 1% Facebook 2% 1.5%

Influencer Marketing 99

Influencer Marketing Gen Z Fashion Food 99

Hubspot Marketing

DECEMBER 13, 2023

Currently valued at $250B, the creator economy is expected to reach $480B by 2028. In 2024, a well-rounded marketing strategy has content embedded throughout, and strong relationships with creators are essential to making these strategies work. Here are the top predictions of how the creator economy will evolve in 2024.

Gen Z 91

Gen Z B2C User-Generated Branding 91

Rock Content

OCTOBER 20, 2023

In this same context, traditional advertising was challenged. Thus, partnerships between brands and influencers consolidated Influencer Marketing and a marketplace of services and tools — the Creator Economy — that help this type of partnership thrive. Why Hire Influencers for Your Marketing Strategy? billion in 2021.

Influencer Marketing 76

Influencer Marketing Gen Z Marketing Marketers 76