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The customer data platform market

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91

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Field Notes: For out of home advertisers, AI has its moment

SmartBrief - Marketing

MAY 3, 2024

From an OAAA member poll: “[O]ver 50% of you now use AI in some way, shape or form – enhancing sales tactics, fueling creativity or tapping into advanced business analytics.” Scott-Dawkins forecasts digital will surpass TV into 2025 and the rest of the industry by 2028. This figure really blows my mind.

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