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Social media advertising projected to more than double by 2028

Martech

The global social media advertising market is expected to reach $262 billion by 2028, up from $103 billion in 2020, according to a new report by Million Insights. from 2021 to 2028 owing to the increased spending on advertising. from 2021 to 2028. This would give it a CAGR of 12.4% for that period. What’s driving it.

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The customer data platform market

Martech

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91

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SEO in the Age of AI Search

Rock Content

What to expect from SEO from now on A recent Gartner report predicts a 50% drop in organic search traffic by 2028 due to AI search. The new recent prediction from Gartner states, “By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search.” How will AI search change the game?

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Field Notes: For out of home advertisers, AI has its moment

SmartBrief - Marketing

From an OAAA member poll: “[O]ver 50% of you now use AI in some way, shape or form – enhancing sales tactics, fueling creativity or tapping into advanced business analytics.” Scott-Dawkins forecasts digital will surpass TV into 2025 and the rest of the industry by 2028. This figure really blows my mind.

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15 Key Marketing Automation Statistics

Backlinko

billion 2028 $10.76 Between 2021 and 2024, worldwide marketing automation industry revenue is forecasted to grow by 38.2% billion – Statista Year Marketing automation market revenue (worldwide) 2021 $4.79 billion 2022 $5.19 billion 2023 $5.86 billion 2024 $6.62 billion 2025 $7.47 billion 2026 $8.44 billion 2027 $9.53 billion 2029 $12.14

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AI Marketing Automation: What Marketers Need to Know

Hubspot Marketing

billion by 2028 — a huge leap from $15.84 Predictive Analytics Part of being a successful marketer is being proactive and anticipating trends. Artificial Intelligence continues solidifying itself as a crucial tool within the marketing industry, especially regarding automation. billion in 2021.

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What is CRM and how does it support marketing?

Martech

Analytical CRM. Analytical CRM software can help marketers determine customer preferences and points of contact more easily through data warehousing, data mining and online analytical processing (OLAP). Zoho Analytics is a good example of an analytical CRM. billion by 2028, according to Grand View Research, Inc.

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