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The customer data platform market

Martech

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91

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Field Notes: For out of home advertisers, AI has its moment

SmartBrief - Marketing

Scott-Dawkins explained that the numbers show a resurgence when separating out DOOH and travel and airport spending from the rest of the market segments, and is well above other OOH formats (print, cinema, audio, and not accounting for political ads).

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Singles’ Day 2023: Holiday sales for cautiously optimistic Chinese consumers

SmartBrief - Marketing

In 2023, the Chinese beauty market is projected to reach a staggering $60.7 billion , with a compound annual growth rate (CAGR) of 5.03% between 2023 and 2028. Focus on entering market segments they may have overlooked or not yet ventured into. The beauty industry also is bouncing back at a fast pace.

Retail 52
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Singles’ Day 2023: Holiday sales for cautiously optimistic Chinese consumers

SmartBrief - Marketing

In 2023, the Chinese beauty market is projected to reach a staggering $60.7 billion , with a compound annual growth rate (CAGR) of 5.03% between 2023 and 2028. Focus on entering market segments they may have overlooked or not yet ventured into. The beauty industry also is bouncing back at a fast pace.

Retail 52
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How to Turn a Side-Hustle Into a Real and Viable Business

Digital Marketer

of the US workforce would be freelancing by 2028. It’ll make it much easier for you to employ market segmentation in your later marketing efforts. It was a phenomenon that many industry observers referred to as the rise of the gig economy. By 2020, there were 64.8 million freelance workers in the US alone.