Social media statistics shaping Australia’s digital landscape in 2025
Sprout Social
MARCH 13, 2025
Millennials: seven hours and 45 minutes. million users in 2028. While Instagram remains strong, the anticipated decline in users by 2028 suggests brands should diversify their social media strategies to stay relevant. million users in 2028. million in 2028. Gen X: six hours and five minutes.
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