Remove 2029 Remove Entertainment Remove Millennials
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Social media statistics shaping Australia’s digital landscape in 2025

Sprout Social

million active internet users by 2029. By 2029, Australian social media users are projected to grow by 2.1 Millennials: seven hours and 45 minutes. X is also more popular among Millennials than other social media networks. million Australian users by 2029 (a 2.4% But what are people doing online? million in 2028.

Gen Z 56
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Australian TikTok statistics to inform your strategy in 2025

Sprout Social

Users are most interested in entertaining content, influencer partnerships, contests and giveaways. What primarily began as an entertainment platform has transformed into a source of information, an outlet for cultural connection and a driver for social change. TikTok is expected to reach 35 billion users by 2029.

Gen Z 65