2029 Gen Z Promotion 
Sprout Social
MAY 12, 2025
In Q4 2024 alone, TikTok generated 186 million downloads from users globally. TikTok is expected to reach 35 billion users by 2029. Per Sprout data, nearly two-thirds (63%) of Gen Z users consume news on TikTok. According to Statista , TikTok is more popular with Gen Z than other social networks.
Hubspot Marketing
MAY 5, 2025
Gartner predicts that by 2029, AI agents will autonomously handle at least 80% of customer service and support interactions many of them taking place on social channels like Instagram, TikTok, and X/Twitter. If you run a human-only social media operation, you might already be falling behind. And the future will only get more agentic.
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