Sprout Social
AUGUST 13, 2025
Social media amplification is a strategic ripple effect of promoting content on social media. Through effective amplification, content gains momentum beyond your immediate network. This can happen via promotion from paid ads, word-of-mouth or a combination of both. And amplification is the cornerstone of an effective social media marketing strategy.
Marketing Insider Group
AUGUST 11, 2025
YouTube is more than just a platform for sharing videos. It’s a powerful marketing tool that, when used strategically, can skyrocket your brand’s visibility, engagement, and authority. Whether you’re a creator, a small business owner, or a marketer, understanding the fundamentals of YouTube marketing is essential. In this guide, we’ll explore key strategies to make your channel stand out, from content planning to analytics, promotion, and even automation. 1.
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The Marketing Operations Leader
AUGUST 6, 2025
In this edition: The Most Important Lessons I Learned from a Martech AI CMO What 10,000+ Linkedin Votes Tell Us About The State of Marketing Ops Today POLL: Which Area of Revenue Operations Drives the Most Impact on Revenue? Exclusive For Paid Subscribers : The Real Measure of Seniority: Autonomy, Ambiguity, and Effectiveness Reach Thousands of Marketing Ops and Revenue Ops Professionals by sponsoring the Marketing Operations Leader Newsletter.
Search Engine Roundtable
AUGUST 8, 2025
Google announced a number of new Google Ads Performance Max controls and reporting features. They include new controls such as campaign-level negative keyword lists, more search theme limits, more demographic targeting, and new reporting for customer'¬' acquisition, goal diagnostics, final URL assets, and creative recommendations.
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Struggling to grow your B2B brand in an overcrowded market? Discover how partner marketing can transform your strategy, unlocking new opportunities for lead generation and ROI. What you'll gain: Craft collaborative campaigns that minimize conflicts and maximize ROI. Harness automation to streamline partner marketing efforts. Learn to gain and retain partner mind share with proven strategies.
Trade Press Services Newsletter
AUGUST 7, 2025
Sponsored content is everywhere, from social media posts to podcasts to mainstream publications. Disclaimers like “Sponsored By,” “Paid Partnership,” and #ad are some indicators that content is paid for and not “ earned ” through traditional editorial channels. For marketers, sponsored content offers targeted and guaranteed exposure. For thought leaders, it’s a way to get published on prominent platforms.
Marketing Pro Pulse brings together the best content for consumer marketers from the widest variety of industry thought leaders.
Orbit Media Studios
AUGUST 6, 2025
By Andy Crestodina Many of us predicted that this would be the top marketing question of 2025. Well, here we are and here it is. It’s time to adapt. It’s an important, interesting and difficult question. But a few clear strategies have emerged. Here is a simple, practical approach to increase visibility in AI. Your goal is to improve the chance of mentions for your brand when your future prospects ask for a recommendation from AI.
Marketing Insider Group
AUGUST 12, 2025
First impressions matter, especially online. When someone lands on your website for the first time, they’re looking for clues that say, “This business is legitimate. I can trust them.” Fail to send those signals early, and you’ll likely lose that visitor for good. But the good news? Trust isn’t abstract. It’s something you can build deliberately. Whether you’re a small business owner, marketer, or web developer, this step-by-step guide will walk you through how to create a trustworthy expe
Martech
AUGUST 12, 2025
Emerging tech products often launch with early excitement but soon hit a wall. Early adopters may embrace the innovation, but mainstream buyers hesitate. This is the gap Geoffrey Moore describes in “ Crossing the Chasm.” Early adopters are motivated by potential and experimentation. Mainstream buyers look for clarity, trust and clear business value.
MarketingOps
AUGUST 6, 2025
If you still think B2B buyers move neatly from awareness to purchase, think again! In a recent OpsCast episode, Mike Rizzo sat down with Martin Pietrzak, CEO of Pinch Marketing, to talk about something many MOps teams feel but don’t always articulate: B2B Buyers rarely follow a straight path. They’re stuck in what Google once called the “messy middle” – a loop of researching, comparing, revisiting, and hesitating.
Speaker: Karen Swim, APR
Relevance is the currency of modern media relations—and personalization is how you earn it. In this new webinar with industry leader Karen Swim, APR, we'll explore proven strategies for precision targeting and crafting personalized pitches that resonate with journalists and build stronger relationships over time. You’ll also learn how to ensure your media lists are accurate and up to date, craft outreach that gets responses, and streamline your workflow without sacrificing quality.
Lusha
AUGUST 10, 2025
Sales prospecting has evolved far beyond cold calling from a phone book. Today’s revenue teams need sophisticated tools that combine artificial intelligence, data accuracy, and compliance features to cut through the noise and connect with qualified prospects. With the sales technology landscape becoming increasingly complex, choosing the right prospecting platform can make the difference between hitting quota and falling short.
Search Engine Journal
AUGUST 6, 2025
Tired of AI flops and wasted ad spend? Learn smarter prompts and faster personalization to make AI your high-performing partner in content marketing and PPC. The post 6 AI Marketing Myths That Are Costing You Money [Webinar] appeared first on Search Engine Journal.
Social Media Examiner
AUGUST 7, 2025
Have you ever published content that felt well-written, strategic—even inspired—only to watch it disappear into the void without traction? Or wondered why your competitors’ content sparks conversation and loyalty while yours struggles to connect? The solution isn’t just better headlines or trendier formats—it’s humanization. This article explores five critical reasons marketing content fails today—from lack […] The post 5 Reasons Your Content Is Failing and How to Fix It appeared first on
Martech
AUGUST 7, 2025
The traditional divide between marketing and IT has faded. Today, these two functions operate in lockstep, redefining how organizations manage data, design customer experiences, and build scalable, technology-driven marketing operations. This evolution isn’t about shared projects or better communication — it’s a structural shift in how value is created and delivered.
Speaker: Hanan Polinovski, Events Manager and David Brown, Sr. Marketing & Events Lead
Are your events living up to expectations? Are you getting quality leads from your sponsorships? Have you ever wondered if that branded notebook actually makes an impact? Get ready to transform your event strategy! Join event marketing pros Hanan Polinovski from Printfection and David Brown from Bonusly for a fast-paced webinar about turning your event efforts into serious ROI.
Aspiration Marketing
AUGUST 7, 2025
Have you ever stopped to consider why you can scroll through an endless feed of brief videos and quick posts, utterly captivated, sometimes for hours? It's not just a habit; there's a fascinating science behind our collective obsession with short-form content. In a world inundated with information, brevity has become a superpower, and understanding its psychological underpinnings is no longer optional for anyone in modern marketing.
Lusha
AUGUST 11, 2025
The quality of your B2B leads database directly determines the success of your sales and marketing efforts. In 2025, with buyers completing 75% of their purchasing journey before engaging with sales teams, having access to accurate, verified contact data isn’t just advantageous—it’s essential for revenue growth. Poor data quality costs organizations an average of $15 million per year through wasted sales time, damaged sender reputation, and missed opportunities.
Search Engine Journal
AUGUST 7, 2025
In this episode, discover the art of how to discover and build your brand identity for a solid marketing foundation that resonates with customers. The post Building Brand Identity: How To Define Who You Are appeared first on Search Engine Journal.
The Drum
AUGUST 11, 2025
As The Drum Awards Festival celebrates creativity that cuts through, we speak with advertising juror Michael Carr about the tension between big ideas and performance pressures, the limits of AI, and why bravery is the one trait every great advertiser needs now. The Drum Awards Festival brings together marketing’s most original thinkers to recognize work that drives results and shapes culture.
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Unlock the Power of Historical Data A Data Revolution: Why Your AMS/CRM Needs a Native Data Warehouse Today’s association leaders need more than real-time snapshots—they need the full story. MemberSuite: A Data Revolution reveals how a native data warehouse transforms your AMS into a strategic decision-making engine. In this free eBook, you’ll discover: The difference between a database and a data warehouse—and why it matters How to gain historical visibility into membership, engagement, events,
Martech
AUGUST 12, 2025
Marketing moves fast. Without the right systems, things fall behind. Calendars slip, data breaks and requests arrive too late. Suddenly, nothing ships on time. Marketing operations changes that. It gives your team structure, visibility and consistency, driving campaign rhythm, cross-functional alignment and real-time decision-making. Let’s cover the systems that make that happen — campaign scheduling, tooling, documentation, data hygiene, automation and playbooks.
Sprout Social
AUGUST 6, 2025
TikTok for higher education in the UK has gained momentum as universities recognize the network’s influence among young people. With its fast-paced, engaging content and highly personalised experience, TikTok captures student attention in a way few other channels can. It entertains and informs, even as aspiring students explore options, engage with university content and decide where to study.
Duct Tape Marketing
AUGUST 7, 2025
Why Branding Begins With Your Team Culture written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, guest host Sara Nay talks with Rhea (“Ray”) Allen, president and CEO of Pepper Shock Media and host of the Marketing Expedition Podcast. Rhea shares her expertise on how small businesses can intentionally connect their internal culture and external brand, why storytelling and authenticity matter more than ever
Neil Patel
AUGUST 7, 2025
Another month, another avalanche of platform updates and game-changing industry developments. Not all the updates will move the needle for your business, but some absolutely will. That’s why I cut through the noise to bring you the changes that actually matter for marketers and agencies. These 20 trends from July 2025 are reshaping how we think about visibility, attribution, and growth.
Speaker: Lee Andrews, Founder at LJA New Media & Tony Karrer, Founder and CTO at Aggregage
This session will walk you through how one CEO used generative AI, workflow automation, and sales personalization to transform an entire security company—then built the Zero to Strategy framework that other mid-market leaders are now using to unlock 3.5x ROI. As a business executive, you’ll learn how to assess AI opportunities in your business, drive adoption across teams, and overcome internal resource constraints—without hiring a single data scientist.
The Drum
AUGUST 12, 2025
As The Drum Awards Festival spotlights innovation in social media, we catch up with juror Sarah Willis to talk about AI’s evolving role, the shift toward closed communities, and why being a consistent voice matters more than chasing every trend. This year’s Drum Awards Festival brings together expert voices across global marketing, from performance and creative to social purpose and social media.
Martech
AUGUST 8, 2025
User Acceptance Testing (UAT) plays a critical role in modern marketing technology, but testing only isolated touchpoints — like a website or SMS channel — means missing the whole journey. A persona-based, end-to-end UAT approach ensures your martech tools deliver the seamless and relevant experiences today’s omnichannel customers expect. UAT and Quality Assurance (QA) complement, but do not replace, each other.
Buffer Marketing
AUGUST 12, 2025
Attention is expensive, and if you don’t win it in the first few seconds, your content may never get the chance to be seen. A hook — the opening part of a piece of content, whether audio or visual — is often the ticket to gaining that first few seconds of attention. But a strong hook isn’t the same as clickbait. The goal isn’t to trick someone into stopping, it’s to set up value your content will actually deliver.
Sprout Social
AUGUST 11, 2025
We’re back with another installment of the Post Performance Report (PPR)—a series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We don’t just examine the flawless creative execution of every post or campaign, but the business impact, too. This time, we’re spotlighting brands who really have their head in the game.
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Brace yourself, B2B marketers. Your beloved SEO is getting a makeover, and its name is Language Model Optimization (LMO). What does that mean for your digital strategy? Join Jesse McFarland of SpearPoint Marketing on the next B2B Growth Show as we unravel the mystery and get you prepped for the next evolution in search. Here’s what you’ll walk away with: A clear breakdown of SEO vs.
Lusha
AUGUST 11, 2025
The quality of your B2B leads database directly determines the success of your sales and marketing efforts. In 2025, with buyers completing 75% of their purchasing journey before engaging with sales teams, having access to accurate, verified contact data isn’t just advantageous—it’s essential for revenue growth. Poor data quality costs organizations an average of $15 million per year through wasted sales time, damaged sender reputation, and missed opportunities.
The Drum
AUGUST 8, 2025
As The Drum Awards Festival puts social purpose center stage, we speak with juror Kevin Dunckley about spotting purpose-washing, building impact into strategy, and why the most powerful campaigns start with culture, not spin. The Drum Awards Festival is back , bringing together the industry’s top creative and strategic thinkers to spotlight the boldest, most effective work across marketing disciplines.
Martech
AUGUST 7, 2025
Marketing is built on trust — trust in brands, in agencies and in the quality of the data that guides decisions. AI now promises unprecedented targeting, optimization and efficiency. However, without transparency, it can just as easily undermine that trust, leading to costly missteps and eroded confidence. The cautionary tale of Zillow’s iBuying collapse in 2021 is a case in point.
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