Adobe Experience Cloud Blog

JUNE 17, 2013

As depicted in the graph below, businesses think about how they can most efficiently increase their conversion percentage from prospects to customers and from customers to promoters / upsells. Driving Customer Acquisition. Once a customer signs up, now your business is tasked to galvanize their interest.

Customer 134

Customer Thought Leadership Customer Acquisition Acquisition Marketing 134

Rock Content

APRIL 20, 2020

Infographics, ebooks, case studies, for example, reinforce a positive brand impression and have the ability to create a positive experience for potential customers. Promoting your content to your audience also will generate expenses. What are the best metrics to measure the gains and costs of content marketing?

Content Marketing 52

Content Marketing User-Generated Thought Leadership Customer Acquisition 52

CXL

MAY 27, 2022

For example, a marketing agency creating an ebook on “SEO for beginners” may attract 500 leads, a win for marketing. But how many of these leads are marketing qualified leads (MQLs) and how many are people with no buying authority looking to learn a bit about SEO?

Management 79

Management User-Generated CRM Inbound Marketing 79