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8 proven retention marketing strategies to boost customer loyalty

Use Insider

It’s a broad term for all of the activities your business undertakes to keep your existing customers and make them more profitable. Retention vs. acquisition marketing: What’s the difference? What are the benefits of retention marketing? Other estimates say it can cost anywhere from five to 25 times more.

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What Does a Demand Generation Manager Do? (And How to Become One)

CXL

Demand generation combines marketing tactics, strategies and programs to create awareness and drive interest in your products or services. But isn’t that the role of any marketer? The difference between a demand generation manager and a marketing manager is that demand generation is bigger than just marketing.

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Marketing Metrics Demystified: How to Track Your Marketing Without Going Crazy

DIY Marketers

Every business needs money to survive, and marketing activities like lead generation, customer acquisition, and customer retention are what’s going to make your business profitable. Let’s take a look at the most common questions we business owners have What marketing strategies should I focus on?

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Content marketing ROI: how to calculate it and which metrics to use?

Rock Content

Content marketing ROI or Return On Investment is a metric to measure marketing strategy results. And many B2B content marketers don’t know how to measure the ROI of their efforts according to CMI’s report — B2C Content Marketing 2017 Benchmarks, Budgets, and Trends. Email marketing.