Use Insider

MAY 14, 2024

What is retention marketing? Retention marketing is a strategy focused on engaging existing customers to maintain their loyalty, encourage repeat purchases, and increase customer retention. Retention vs. acquisition marketing: What’s the difference? What are the benefits of retention marketing?

Customer loyalty 52

Customer loyalty Marketing Strategy Customer Acquisition Marketing 52

Marketing Insider Group

NOVEMBER 26, 2019

While some tools empower marketing departments to accomplish more with fewer resources, many would-be miracle cures only lead to more headaches. Marketers are interested in what their martech tools can do for them —not necessarily how they do it. DMPs, on the other hand, are mainly meant for customer acquisition.

Customer Acquisition 111

Customer Acquisition CMO Acquisition Marketing Communications 111

CXL

MAY 27, 2022

This behavior has marketers pledging to up their demand generation budgets. Demand generation combines marketing tactics, strategies and programs to create awareness and drive interest in your products or services. But isn’t that the role of any marketer? Demand generation owes a lot to inbound marketing.

Management 79

Management User-Generated CRM Inbound Marketing 79

DIY Marketers

JANUARY 5, 2023

Are you one of the 50% of entrepreneurs who are avoiding tracking your marketing metrics? I’ve been thinking about why business owners avoid measuring marketing. And, marketing metrics are your business’s way of letting you know what it needs. What I found instead is how small business owners deal with marketing.

Non-Profit 76

Non-Profit Marketing Marketers User-Generated 76

Duct Tape Marketing

NOVEMBER 26, 2015

The 5 Top Customer Metrics You Need To Track written by Guest Post read more at Duct Tape Marketing. Understanding who your customers are, what they need and how you can serve them is the key not just to growing a business, but keeping the clients you have happy. Cost Per Acquisition. The Funnel. Lifetime Value.

Customer 45

Customer Customer Acquisition Acquisition Marketing Analytics 45

Rock Content

APRIL 20, 2020

Content marketing ROI or Return On Investment is a metric to measure marketing strategy results. And many B2B content marketers don’t know how to measure the ROI of their efforts according to CMI’s report — B2C Content Marketing 2017 Benchmarks, Budgets, and Trends. What is content marketing ROI?

Content Marketing 52

Content Marketing User-Generated Thought Leadership Customer Acquisition 52