Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Even though many consumers buy products and services online through e-commerce channels, they also like to get out and visit store sites. “A Using location data for customer acquisition.

Customer 84

Customer Customer Acquisition Retail Acquisition Marketing 84

Hubspot Marketing

JUNE 26, 2023

As acquisition marketers, it's tempting for us to attempt optimizing the conversion paths for high-traffic posts. However, these high-traffic posts are oftentimes too general and unrelated to what it is we're trying to market. Ask yourself – which of these two options is a better pursuit for lead generation?

eBook 145

eBook SEO Real Estate Promotion 145

Sprout Social

FEBRUARY 1, 2021

From becoming an integral part of marketing teams to getting the recognition they deserve from their peers, here are nine predictions for what 2021 has in store for social marketers. Brands and social marketers are not necessarily big celebs and we thrive off engagement to ultimately lead to our product and service.

Social Media Marketing 133

Social Media Marketing Marketing Marketers Copywriting 133

CXL

MAY 27, 2022

Demand generation combines marketing tactics, strategies and programs to create awareness and drive interest in your products or services. But isn’t that the role of any marketer? The difference between a demand generation manager and a marketing manager is that demand generation is bigger than just marketing.

Management 79

Management User-Generated CRM Inbound Marketing 79

Unbounce

JULY 14, 2023

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. But I want to flip for a moment to the other side of our house at Unbounce, which is our product, uh, and technology team. So, we work in the insurance space.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. But I want to flip for a moment to the other side of our house at Unbounce, which is our product, uh, and technology team. So, we work in the insurance space.

Transform 52

Transform Marketing Marketers CRM 52