Acquisition Marketing Customer Marketing Product Product Marketing 
Hubspot Marketing
MAY 14, 2019
Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. Affiliate Marketing. Brand Marketing. Campus Marketing. Customer Marketing. Event Marketing.
Sprout Social
JULY 30, 2018
Katrina Mentor, Program Specialist at REI, manages REI’s Local social program, marketing REI events, classes, and experiences. Shaun Kehrberg , Director of Product Marketing at Marchex, uses social targeting to launch and manage B2B products. Customer Data ≠ Acquisition Data. That’s gold.
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