Sprout Social

MAY 25, 2022

As we’ve brought more data and analytics into marketing–and broken down silos between marketing and other departments like sales and product–there has been an influx of new positions and a dramatic evolution of roles. Everyone knows your people are your greatest asset. I’d take that a step further.

CMO 96

CMO Social Media Marketing Management Price 96

Adobe Experience Cloud Blog

JUNE 3, 2015

This group focuses on many things, including full-funnel marketing programs, lead nurturing, and analytics. Product Marketing: Product marketers focus on positioning the product or service in a way that is unique within the industry.

Thought Leadership 134

Thought Leadership eBook Marketing Marketers 134

Litmus

DECEMBER 10, 2021

In this webinar, Kaela Mazzola (Product Marketing Manager at Litmus), and Shannon Howard (Customer Marketing Manager at Litmus) share four trends slated to email teams in 2022—and how you can use Litmus to prepare for the New Year. Didn’t make the live webinar? We recorded the whole thing.

CRM 78

CRM Customer Journey Management Email Marketing 78

Adobe Experience Cloud Blog

JULY 31, 2019

Dada, VP of product marketing and strategy at SolarWinds: “Product-centric customer education is a powerful tool to increase satisfaction and retention, as customers learn to get more value out of the products they buy from you.”. Understand Customer Success And “The Experience”.

Customer 133

Customer Thought Leadership Customer loyalty Communications 133

Marketing Insider Group

JULY 14, 2020

The digital disruption of marketing is still in its infancy but has profoundly changed how brands connect with buyers. Most marketing is still stuck in traditional mindsets. Content marketing is the most critical aspect of modern marketing, and its focus is always on the customer. The world is chaotic.

Thought Leadership 116

Thought Leadership Marketing Marketers CMO 116

Adobe Experience Cloud Blog

NOVEMBER 9, 2018

From your website to any apps you’ve developed, any digital product that touches your customers during their journey from sales to delivery should be seen as a child that requires constant attention and instruction. Customer support. New customer marketing. SCRUM Team. These are your stakeholders.

User-Generated 132

User-Generated Analytics Thought Leadership Price 132

Adobe Experience Cloud Blog

APRIL 25, 2018

Just as a doctor isn’t only a doctor, marketers aren’t just marketers, and salespeople aren’t just that either. To increase productivity (and show your colleagues respect), make sure your sales team is familiar with the different roles and responsibilities of the marketing team.

Health 134

Health Thought Leadership Marketing Marketers 134

Sprout Social

JULY 30, 2018

Katrina Mentor, Program Specialist at REI, manages REI’s Local social program, marketing REI events, classes, and experiences. Shaun Kehrberg , Director of Product Marketing at Marchex, uses social targeting to launch and manage B2B products. Customer Data ≠ Acquisition Data. That’s gold.

Acquisition Marketing 56

Acquisition Marketing Customer Acquisition eCommerce Analytics 56

Adobe Experience Cloud Blog

JULY 31, 2019

Dada, VP of product marketing and strategy at SolarWinds: “Product-centric customer education is a powerful tool to increase satisfaction and retention, as customers learn to get more value out of the products they buy from you.”. Understand Customer Success And “The Experience”.

Customer 49

Customer Thought Leadership Customer loyalty Communications 49

Exposure Ninja

OCTOBER 16, 2023

To help you out, we compiled a list of the most common marketing terms and some uncommon ones you can use to impress your colleagues. Digital Marketing Digital marketing is any marketing that takes place online — via your website, search engine ranking, social media accounts, online adverts and more.

PR 52

PR Marketing Marketers User-Generated 52

CXL

JUNE 2, 2022

In 2020, smart home and building automation platform iRidium mobile wanted to land bigger clients and announce new products. The cash-strapped platform had limited budget and no brand awareness outside their local market. iRidium had a well-defined promotion process for their own product, but it took a back seat to sharing expertise.

Direct Mail 87

Direct Mail Transform Marketing Marketers 87

Litmus

MAY 28, 2021

Jess Materna, Senior Product Marketing Manager. Ending the email with their product guarantee is a great way to give the reader just one more reason to take action and grab a great pair of socks for themselves—or a loved one. I also really love how they balanced product imagery with the shop owners’ stories!

Food 58

Food Email Marketing Management Product 58