Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. In many cases, meeting customers where they are means understanding how close they could be to a physical store. Using location data for customer acquisition. Image: Near.

Customer 86

Customer Customer Acquisition Retail Acquisition Marketing 86

CXL

MAY 27, 2022

The difference between a demand generation manager and a marketing manager is that demand generation is bigger than just marketing. Marketers raise brand awareness to capture leads that are handed to sales teams to convert into customers. Demand generation owes a lot to inbound marketing. What do you do?

Management 79

Management User-Generated CRM Inbound Marketing 79

Unbounce

JULY 14, 2023

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. That’s Marketing, Sales, Customer Success. Let’s talk a little bit about personalization and marketing. I guess I, I don’t know.

Transform 52

Transform Marketing Marketers CRM 52

Unbounce

JULY 14, 2023

When I was at Indochino, I think we had as many as 30 marketing software vendors, and you just get, you know, tool creep and you don’t necessarily get the synergies. That’s Marketing, Sales, Customer Success. Let’s talk a little bit about personalization and marketing. I guess I, I don’t know.

Transform 52

Transform Marketing Marketers CRM 52