Hubspot Marketing

NOVEMBER 28, 2022

Here’s what we found out: Two roles for which companies plan to decrease their recruitment efforts the most are: General marketing managers and acquisition marketing managers. Given the economic climate, companies may be focused more on retention rather than acquisition, explaining the shift away from this role.

eCommerce 125

eCommerce Acquisition Marketing Entertainment Global Marketing 125

Hubspot Marketing

MAY 14, 2019

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. Email Marketing. You can also use email marketing to nurture leads with content that moves them along the buyer’s journey.

Stealth Marketing 145

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 145

Marketing Insider Group

AUGUST 19, 2015

Despite a huge surge in adoption of content marketing, many marketers still struggle to build their own business case internally. Some executives still view content as “just the latest trend” in marketing and don’t see the value in providing useful, educational and/or entertaining content for their customers and prospects.

Content Marketing 99

Content Marketing Customer Acquisition Acquisition Marketing Entertainment 99

Sprout Social

FEBRUARY 1, 2021

Jenn Crim , the Acquisition Marketing Manager of social media at Opry Entertainment Group, is confident that social media and those responsible for it will become definite must-haves for brands. “I You’ll embrace a more strategic role. Without social media, brands would have struggled to stay connected with its audience in 2020.

Social Media Marketing 144

Social Media Marketing Marketing Marketers Copywriting 144

Sprout Social

DECEMBER 14, 2020

Working in social media demands a lot out of marketers—which is why it’s important to prioritize self-care and take breaks as needed. Jenn Crim , the acquisition marketing manager for social media at Opry Entertainment Group , offers this reminder for social media leaders as they look ahead to the new year.

Social Media Marketing 145

Social Media Marketing Acquisition Marketing Management Entertainment 145

CXL

MAY 27, 2022

Or, as growth marketer Ramli John says in his CXL demand generation course : “If you want to sell efficiently at a high velocity, turning people—by educating, by empowering, by entertaining—into superheroes is the way to do it.”. Where does a demand generation manager fit into an organization?

Management 79

Management User-Generated Inbound Marketing CRM 79