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10 Best Free Project Management Budget Templates for Marketers

Hubspot Marketing

And with so many different facets of marketing to consider — branding and creative, product marketing , event hosting , and so forth — your marketing project management budget can disappear fast. What makes a good project management budget template for marketing? Spendesk [Excel]. SwagDrop [Google Sheets].

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What Does a Demand Generation Manager Do? (And How to Become One)

CXL

In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter? The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest.

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How the Potential Recession is Already Impacting Hiring Plans in Marketing [New Data]

Hubspot Marketing

Here’s what we found out: Two roles for which companies plan to decrease their recruitment efforts the most are: General marketing managers and acquisition marketing managers. Given the economic climate, companies may be focused more on retention rather than acquisition, explaining the shift away from this role.

eCommerce 116
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How the HubSpot Blog Generates Leads [+ How Yours Can, Too]

Hubspot Marketing

Luckily, the blog and SEO teams developed a model to group posts with similar search intent with the pillar-cluster model. As acquisition marketers, it's tempting for us to attempt optimizing the conversion paths for high-traffic posts. Align with SEO.

eBook 145
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Marketing Metrics Demystified: How to Track Your Marketing Without Going Crazy

DIY Marketers

Social media analytics Look for posts with the most engagement Look for posts that are getting lots of shares SEO Keyword Metrics Google search console: find out what search phrases and keywords lead to your website. maybe referrals. How many impressions and clicks specific pages are getting. How can I stand out from the competition?

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Content marketing ROI: how to calculate it and which metrics to use?

Rock Content

Enhance SEO efforts. The most important costs to consider are the production and distribution of content marketing. It involves expenses such as cost of sourcing content externally, time spent planning, and managing content strategies. Email marketing. In the first emergence of demand, they will remember your brand.