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What Does a Demand Generation Manager Do? (And How to Become One)

CXL

In this article, you’ll learn about how a demand generation manager benefits an organization and which qualities they need to fuel your sales pipeline. What is a demand generation manager and why do they matter? The role of a demand generation manager (DGM) is to manage the team and the campaigns that create awareness and interest.

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Looking ahead: 9 predictions for social media marketers in 2021 and beyond

Sprout Social

This year also confirmed just how important social media marketers are—and the many hats they’re expected to wear. When they aren’t creating content or managing communities, social marketers serve as a brand’s first-line of defense against trolls and critics when brands make a misstep. Gone are the days of stiff marketing speak.

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How social listening benefits your organization at four levels

Sprout Social

Whether you’re a social media manager responsible for content creation or a member of the executive team in charge of tracking overall brand health, this article will demonstrate how social listening benefits your organization at every level. The Social Media Manager. Social media managers are the closest to their brand’s audience.

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