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The Ultimate List of Types of Marketing [40 and Counting]

Hubspot Marketing

Marketing teams create content, host events, and launch entire campaigns dedicated to the people associated with that account, rather than the industry as a whole. Acquisition Marketing. Affiliate Marketing. Brand Marketing. Campus Marketing. Customer Marketing. Event Marketing.

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How social listening benefits your organization at four levels

Sprout Social

While some of the chatter will be irrelevant, there are countless conversations that marketers would be wise to tap into. Because the truth is, an effective marketing strategy relies on consumer voices and insights. Market research, especially at scale, can be costly and time-consuming. The VP of Digital Marketing.

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Marketing Metrics Demystified: How to Track Your Marketing Without Going Crazy

DIY Marketers

When you start looking at metrics as a way of finding out what your business needs, the anxiety starts to go away and you begin to relax into the process of tracking and improving your marketing. Marketing metrics are your own personal data that are part of your market research. Here’s the formula.