Rock Content

OCTOBER 9, 2023

A truly effective digital marketing campaign is more than just effective at raising awareness about a particular product or service. When done correctly, amazing marketing leaves consumers feeling heard, understood, and curious enough about a brand to take those crucial next steps, such as making a purchase.

Market Research 52

Market Research Marketing Marketers Law 52

Sprout Social

NOVEMBER 21, 2019

Be honest: when’s the last time you conducted market research? So much of modern marketing is about taking action and chasing immediate results. And taking the time to do research might not seem like much of a priority. Why is market research so important, anyway? First, let’s define what market research is.

Market Research 97

Market Research Gen Z Price B2C 97

Martech

AUGUST 9, 2021

Consumer insights and market research platform Toluna announced the addition of new research-related tools, or methodologies, available within their Toluna Start suite. With these new tools, marketers can tap vetted consumer panels for marketing strategy as well as product development. Why we care.

Product 110

Product Transform Communications Market Research 110

OnPassive Marketing

SEPTEMBER 17, 2022

Product marketing management is one of the most exciting and challenging industries today, but it’s also one of the least understood. This blog article breaks down how product marketing managers can help users find and purchase products they need while keeping the company’s overall business goals in mind.

Product Marketing 64

Product Marketing Management Product Marketing 64

Ariyh

NOVEMBER 27, 2023

📝 Intro You have a couple of products that you know customers love and buy in troves. So you decide to tag them with a “Bestseller” label on your ecommerce store, hoping to further boost sales of these flagship products. The study focused entirely on physical products. Here’s all you need to know.

Product 67

Product Shoppers eCommerce Fashion 67

OnPassive Marketing

OCTOBER 30, 2022

Product marketing is a type of marketing that revolves around the enhancement of a product. Product marketers are responsible for a product’s image, branding, and overall quality. Types Of Product Marketing? Types Of Product Marketing? Traditional Product Marketing.

Product Marketing 75

Product Marketing Product Traditional Marketing Marketing 75

OnPassive Marketing

OCTOBER 15, 2022

Understanding the three levels of product in marketing is essential because it will help you evaluate what is most important for your business. It will also help you better understand how these products can influence your company, customer experience, and even pricing. What Are The Three Levels Of Product In Marketing.

Product 83

Product Marketing Mix Price Marketing 83

Zumvu

MAY 27, 2021

When looking to develop a new product or service, some businesses owners ignore the importance of market research.

Market Research 52

Market Research Marketing Marketers Product 52

DIY Marketers

JANUARY 26, 2022

Setting a price for your product or service is one of the most important decisions that you can make as a small business owner. Not only that, but how you price your product will ultimately determine whether you stay in business or not. What Does Pricing Mean in Marketing. Remember the 4 P’s of marketing?

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Price Product Transform Promotion 98

Neil Patel

NOVEMBER 16, 2020

As an e-commerce platform , Walmart Marketplace lets third-party vendors sell their products to the Walmart customer base. Once you register as a seller and upload your listings, your items appear in the search results alongside Walmart’s products and other Marketplace vendors. What Products Are Allowed on Walmart Marketplace?

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Product Shipping Price Millennials 145

Ariyh

FEBRUARY 6, 2023

. 📝 Intro There are 3 main types of images that people can take with your product (e.g. You see the hand holding the product, but not the person’s face Selfie. The person’s face, with the product Product alone. 150+ more insights here ) Images of products being held boost sales.

Product 52

Product Transform User-Generated B2C 52

David Meerman Scott

OCTOBER 19, 2022

Last week, my article about product simplicity (or, more commonly, product complexity) generated a bunch of reactions on my social feeds and email inbox. It turns out I’m not the only one frustrated with bloated software and gadgets with way too many buttons.

Product 65

Product Market Research Marketing Marketers 65

Adobe Experience Cloud Blog

NOVEMBER 8, 2018

The necessary hardware was so extensive and the software so complex that it seemed like it would take eons for us to arrive at an affordable consumer product. As a result, VR software productions is also on the rise as the market expands. Start with Research. Conducting market research can be done in a myriad of ways.

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Product Thought Leadership Copywriting Fashion 134

David Meerman Scott

FEBRUARY 22, 2022

Finding that perfect company or rock band name; something to call your product or service; or a wonderful book title can take months. Naming is difficult! And if you choose to work with a naming agency, it can cost a ton of money.

Product 112

Product Market Research Branding Marketing 112

Hubspot Marketing

JUNE 14, 2018

Human-centered design means creating products to solve your consumer’s struggles and help them live better, easier lives. Whether your role requires you to pitch ideas in marketing meetings, or design the products your company sells, it’s critical you know the process of human-centered design.

Product 128

Product Food Market Research Customer 128

Neil Patel

DECEMBER 4, 2020

Ever have a really great idea for a product? You could shrug it off and say that failure is really a learning experience, but wouldn’t you rather learn how to avoid those product flops so you can save yourself time, money, and heartache? It’ll crush all of the products in the niche! It’s an awesome feeling.

Product 145

Product Price Management Market Research 145

Adobe Experience Cloud Blog

DECEMBER 4, 2018

What does product marketing do? Having built and led worldwide product marketing teams for over a decade, the question I most often got from employees across the business was, “what is it your team does again?”. The best description I’ve seen of product marketing’s value to a business comes from Google.

Product Marketing 133

Product Marketing Product PR Price 133

Hubspot Marketing

SEPTEMBER 15, 2023

Finding out if a product will be successful beyond the initial curiosity is just good business. With market research, you determine whether the opportunity exists, how to position the product or service, or what consumers' opinions are after the launch. He told me, "Glimpse is my favorite research tool.

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Market Research Price Marketing Marketers 127

Calvyn Lee Blog

DECEMBER 10, 2023

Have you heard of the marketing mix, also known as the four Ps of marketing? This framework is a foundational model for developing a sound marketing strategy. The four Ps are product, price, place, and promotion. The four Ps of marketing create the foundation for any effective marketing strategy.

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Marketing Mix Price Promotion Education 130

Hubspot Marketing

JANUARY 31, 2024

In 2023, global caviar sales were estimated at around $465 million , according to the market research firm Fact.MR. And while TikTok and Gen Z can’t account for all of that, another market research study shows that caviar sales have grown 76% since only 2020. 22% bought a product directly from a social media app.

Gen Z 100

Gen Z Millennials Food Global Marketing 100

Martech

NOVEMBER 30, 2023

Ahead of it were, in order, telephone salespersons, solicitors, psychologists, further education teaching professionals, market and street traders and assistants, legal professionals, credit controllers, HR admin roles, PR professionals, management consultants and business analysts, market research interviewers, and local government administration.

Transform 102

Transform PR User-Generated Industry Insights 102

Hubspot Marketing

FEBRUARY 22, 2023

In the marketing world, data collection and market research are invaluable. That’s where causal research, the study of cause and effect, comes in. In this guide, we’ll review what causal research is, how it can improve your marketing efforts, and how to conduct your research.

Customer loyalty 91

Customer loyalty Market Research Price Marketing Strategy 91

Hubspot Marketing

NOVEMBER 12, 2020

Whether your focus group is there to give feedback on a product or service or help you assess how your brand stands out in your competitive landscape, thought-provoking, open-ended questions are essential to a productive discussion. What can you ask beyond " What do you think of our product?" However, it's easier said than done.

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Market Research Food Health Product 141

Hubspot Marketing

APRIL 25, 2024

This doesn’t only work for expensive products like cars. But some smart marketers would disagree. One study from the 2011 Journal of Marketing Research looked at soup sales at American grocery stores. The limitation made the product seem scarce — and it increased sales by 112%. Don’t say "it’s free."

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Price Promotion Market Research Product 108

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Price 91

Price Market Segmentation SEO Market Research 91

Martech

MARCH 23, 2023

Artificial intelligence (AI) is sprouting everywhere in marketing technology. With so many new AI products coming out, it can be hard to keep track of them. To help with that, here is a roundup of recent AI-powered martech products, platforms and features to hit the market, grouped by function.

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Direct Mail CRM Shoppers User-Generated 108

Calvyn Lee Blog

DECEMBER 4, 2023

Study Competitors’ Marketing Research how leading competitors market their businesses. Craft Your Marketing Strategy Align strategies around the 4 P’s of marketing: Product, Pricing, Promotion, and Placement. Continue including better-performing assets while modifying or eliminating poorer-performing ones.

Marketing Plan 130

Marketing Plan eCommerce Price Marketing 130

Martech

FEBRUARY 26, 2024

Prompt: Our product is loss-making for two years in spite of researched marketing plans. Answer: As a marketing expert, I understand that it can be frustrating when a product continues to be loss-making despite implementing researched marketing plans. What could be wrong?

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Price CMO Marketing Marketers 103

Rock Content

APRIL 12, 2024

The Science Behind Successful Content Strategies An equally important part of your content marketing strategy is the science behind it. This science involves your data analysis, market research, and search engine optimization (SEO) efforts. Market Research Market research is also essential and needs to be ongoing.

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Marketing Strategy Content Marketing Key Performance Indicator Analytics 81

Martech

MARCH 14, 2023

As marketers explore this generative AI tool without restriction, CMOs must assess its impact along three key functions: content production, ideation and market research. Assessing ChatGPTs impact on key marketing functions 1. Dig deeper: Does ChatGPT pose an existential threat to marketers? Get MarTech!

Transform 132

Transform Marketing Marketers Market Research 132

Sprout Social

NOVEMBER 30, 2023

It doesn’t matter how niche a product or service you offer. Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. Search for keywords related to your product or service and see what other businesses rank for them.

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CRM Whitepaper Marketing Marketers 103

Martech

OCTOBER 3, 2023

The data comes from a survey by Dynata, a global first-party data market research platform, to gauge purchase intentions among 1,000 U.S. Almost half were somewhat or very likely to check out Amazon Live (shoppable livestreams) to discover products and make purchases. consumers including Prime and non-Prime members.

eCommerce 119

eCommerce Market Research Product Branding 119

Martech

JULY 8, 2022

Growth Product Manager @ Quorum (U.S. Salary: $110,000 – $150,000 Conduct user and market research to build out business cases for new products and then turn those business opportunities into clearly defined product roadmaps and requirements. Director of Product Management – Martech/ABM @ Databook (U.S.

User-Generated 120

User-Generated Market Trends Digital Marketing Market Research 120

Martech

SEPTEMBER 11, 2023

Savvy marketers have been using AI tools for years to help with social listening, manage paid advertising campaigns, and conduct market research. ChatGPT can be prompted to write anything from a social media post promoting a product offer to an email newsletter to a product solution brief.

User-Generated 131

User-Generated Fashion Market Research Product 131

Neil Patel

DECEMBER 7, 2022

Creating products that your customers don’t want just doesn’t make sense. You can gain practically everything you need to make your customers happy by using survey questions for market research. First, here are some general guidelines to help you prepare result-focused survey questions for market research: 1.

Market Research 89

Market Research Marketing Marketers Energy 89

Scoop.it!

SEPTEMBER 14, 2023

Look at their content marketing strategies as well. Analyzing your competitor also means analyzing their product offerings and pricing models. Are your products way more expensive than theirs? You also want to know if they offer certain promotions or discounts or if they have a wider product selection than you do.

Marketing 86

Marketing Marketers Health User-Generated 86

Many Chat

JULY 1, 2022

Give feedback on your Instagram account and your company, products and services. Setting up a “swipe up” on your Instagram poll can send Instagram users directly to your website and perhaps even to a specific product page. Showcasing products. Or you can post four of your products and ask your followers which is their favorite.

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Market Research User-Generated Education Promotion 97