article thumbnail

Profit More, Work Less: 4 Steps to Niching Down For Your Agency

Digital Marketer

One offer, to one target market. You know who you’re writing your content for… You know who to send emails and social media DMs too… You know exactly who to target in your ads… You know what podcasts you should get booked on And so on and so on. Plus, you can charge whatever prices you want.

article thumbnail

Marketing Metrics Demystified: How to Track Your Marketing Without Going Crazy

DIY Marketers

Cost per acquisition = marketing spend over a period/number of conversions over the same period Another of my favorite marketing metrics is Customer Lifetime Value. You can use CLTV to identify the best and most profitable customer segments; which helps you choose a target market, decide where to put your marketing resources.