Why investment in customer data management is booming in an omnichannel world
Econsultancy
DECEMBER 2, 2021
At the same time, the digital advertising landscape is changing as third-party cookies are phased out by privacy-focused big tech, forcing marketers to reassess how they target consumers and track return on adspend. “Year-over-year, we have seen a 55% growth in identities created in our customer data solutions,” he says.
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