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The Ultimate Guide to Public Relations in 2018

Hubspot Marketing

Are you looking to expand your business’s reach and expose your brand to new people who are likely to be interested in what you have to offer? Commonly abbreviated to PR, public relations defines how a company communicates with people. It’s how brands manage the spread of their information, so it’s similar to branding.

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How to Manage Your Entire Marketing Budget [Free Budget Tracker Templates]

Hubspot Marketing

Included in our eight budget templates bundle is a template to manage your website redesign. as well as templates for both Excel and Google Sheets to help you track your content budget, paid advertising budget, event budget, and more. Click here to download your 8 free marketing budget templates. Beware Hidden Costs.

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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

Search Engine Optimization (SEO) / Search Engine Marketing (SEM) Search engine optimization refers to organically optimizing web content. Search engine marketing is paying for advertising space on said search engines. Content marketing refers to marketing via long-form content, websites, blogs, and even audio and video content.

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Marketing Certifications That Get You Hired

Exposure Ninja

You’ll become a Microsoft Advertising Certified Professional if you complete all three certifications. For example, if you complete a content marketing certification, you should back up this by starting a blog or creating written work. They focus on online ad buying and are aimed at digital advertising professionals.

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The Secret To B2B Social Media?

Marketing Insider Group

Social networking has been around for as long as we have and yet the emergence of social media is changing the face of marketing, media, PR, customer service, advertising and ultimately entire organizations. We have to become social marketers, sales people and customer service reps.

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The Best Marketing Conferences of 2020

Marketing Insider Group

Adobe Marketing Summit. Adobe Summit brings together leaders in marketing automation, analytics, advertising, digital trends, and personalization for a series of over 400 interactive learning sessions and labs. ANA Masters of B2B Marketing. HubSpot’s INBOUND Marketing Event. Brand Manage Camp.

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The Ultimate Guide to Marketing Jobs

Hubspot Marketing

Search engine marketing is paying for advertising space on said search engines. SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too. Content marketing is paving its own way in the marketing world.

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