Advertising Branding Direct Marketing Law 
Hubspot Marketing
JUNE 11, 2024
Peggy, Lou, and Dawn are characters on Mad Men , the 60s period drama about one of Madison Avenue’s most prestigious, albeit fictional, advertising agencies. In copywriting — or any advertising discipline, for that matter — the powers that be must buy into your work, your idea or concept or turn of phrase. "To Rick looks back at me.
Adobe Experience Cloud Blog
AUGUST 13, 2018
If so, you have probably heard of the GDPR, and are currently trying to figure out how to navigate this new regulatory environment and maintain an effective marketing strategy. The GDPR, or General Data Protection Regulation , is a European law that came into effect across the EU on May 25 th , 2018. The GDPR and Direct Marketing.
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Hubspot Marketing
DECEMBER 13, 2023
Hotel owners who own multiple properties can use email marketing to sell different experiences once a guest has had one successful stay with them. Less than 10% of travelers report that they “always” know which brand they're going to purchase prior to researching. Need a refresher on email marketing?
Bannerflow
MARCH 12, 2020
The last decade saw the rise of big data and a race among marketers to reach new customers, grow business and send sales into overdrive. The end of the decade also saw significant changes to data privacy laws. It’s not yet known to what extent ePrivacy will impact data-driven marketing. Why is data-privacy legislation needed?
Litmus
MARCH 15, 2024
In the past, marketers and advertisers used third-party cookies to track who interacted with their site so that they could serve up ads to them across channels. Tracking individual user interactions over time also lets marketing teams understand the typical customer journey, and which campaigns or touch points lead to sales.
Bannerflow
MARCH 12, 2020
The last decade saw the rise of big data and a race among marketers to reach new customers, grow business and send sales into overdrive. The end of the decade also saw significant changes to data privacy laws. It’s not yet known to what extent ePrivacy will impact data-driven marketing. Why is data-privacy legislation needed?
Bannerflow
MARCH 12, 2020
The last decade saw the rise of big data and a race among marketers to reach new customers, grow business and send sales into overdrive. The end of the decade also saw significant changes to data privacy laws. It’s not yet known to what extent ePrivacy will impact data-driven marketing. Why is data-privacy legislation needed?
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