Pepsi, McDonald’s and the latest in digital out-of-home
Martech
OCTOBER 13, 2023
DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey. It can provide brand exposure at the beginning of the journey, or it can nudge a customer near a store, or in-store, at point-of-purchase. Pepsi CMO Todd Kaplan at DPAA Summit. Image: DPAA Global.
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