Martech
APRIL 22, 2022
Delivering timely and relevant customer experiences separates your brand from the competition. But a CMO Council survey found that only 7% of marketers say they can provide real-time, data-driven engagements across all touchpoints.
Martech
JUNE 8, 2023
Throughout several keynotes, Salesforce demonstrated how users of its suite will be able to generate refined audience segments, create individual customer journeys and perform many other tasks by using natural language prompts within the course of normal workflows. Also pictured, Erin Pryor, First Horizon Bank CMO.
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Martech
DECEMBER 12, 2022
Marketers report only using 42% of their martech stack capabilities. Likewise, martech is among the top three capability gap areas cited by CMOs in the latest Gartner CMO Spend survey. CMOs should invest in martech training. Dig deeper: Keys to successful marketing experimentation.
Martech
OCTOBER 13, 2023
DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey. It can provide brand exposure at the beginning of the journey, or it can nudge a customer near a store, or in-store, at point-of-purchase. Pepsi CMO Todd Kaplan at DPAA Summit. Why we care.
Search Engine Land
JANUARY 22, 2024
Sharing relevant results from relevant articles titled “Top 50 tests every marketer should know about” (e.g., And we all know time is money, so your clients (or CMO and CFO) will thank you for that. Do they cover at least one (if not two) customer journey stage? Product-market fit isn’t identical.
Duct Tape Marketing
NOVEMBER 21, 2022
One of the greatest ways to do so is hiring a CMO or Chief Marketing Officer, an experienced, result-driven executive responsible for all your marketing efforts. But with an average annual salary of over $330,000 many small to mid-sized businesses can’t easily afford a CMO. That’s what I want to discuss today.
Martech
NOVEMBER 3, 2021
“Year over year we’ve seen marketing analytics at the top of marketing budgets,” said John Hurley, Head of Product Marketing at Amplitude, in his recent MarTech session. Marketers are placing less emphasis on traditional analytics in favor of operations. Why is it going down?”
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