Hubspot Marketing

MAY 9, 2019

A metric that’s arguably the most indicative of this is conversions -- if your creative convinced someone to download or even buy something, then it was worth consuming. In your advertising campaigns, the best way to measure your content's converting capabilities and, in turn, its resonance is cost per acquisition.

Millennials 141

Millennials Acquisition Marketing Advertising Advertisers 141

Digital Marketer

JUNE 7, 2023

Build Your Social Media Strategy for Ecommerce After you’ve set your goals, build a comprehensive ecommerce social media marketing strategy that helps you achieve them. Are they millennials or Gen Z? For example, Gen Zee tends to be more active on TikTok and Instagram, while millennials prefer Facebook and Twitter.

eCommerce 86

eCommerce Gen Z Millennials Social Media Marketing 86

Hootsuite

OCTOBER 27, 2022

Delight your customers and improve conversion rates. What is conversational commerce? Conversational commerce (or social commerce , or conversational marketing) uses conversation to better serve customers. Conversational commerce takes your customer service digital.

Branding 98

Branding eCommerce Shoppers Millennials 98

Marketing Insider Group

FEBRUARY 5, 2024

Forbes) 73% of marketers find social media to be effective for their business. Wallaroo) Social media advertising spending is expected to surpass $300 billion in 2024. Statista) 97% of marketers using Account-Based Marketing (ABM) report it delivers higher ROI than other marketing activities.

Digital Marketing 83

Digital Marketing Marketing Strategy Shoppers User-Generated 83

Many Chat

APRIL 20, 2022

Muan is a Chat Marketing agency based out of Cancun, Mexico. It runs advertising campaigns for global brands across many industries, including real estate, eCommerce, coaching, and insurance. The agency ran a Facebook and Instagram ad marketing campaign to reach potential clients and convert them in Messenger.

Shoppers 98

Shoppers eCommerce Retail Real Estate 98

Marketing Insider Group

MARCH 28, 2024

There is a range of conversational commerce tools to consider. Many online stores use a conversational marketing platform, like Drift, that allows buyers to chat with the business from their site. Let’s say that you spend $20,000/mo on advertising. One-fifth of that would give you a budget of $4,000/mo on Bing.

eCommerce 80

eCommerce Shoppers User-Generated Promotion 80

Marketing Insider Group

SEPTEMBER 14, 2020

Hopefully most of these marketing stats will help you to prove that your content marketing strategy , digital and advertising campaigns are on-trend, relevant, and effective. A few things to note: We’ve broken the stats into some of the relevant categories within digital marketing and consumer trends related to marketing.

Digital Marketing 104

Digital Marketing Marketing Strategy B2C Marketing 104