Martech

MARCH 28, 2023

Depending on the stage in the customer journey, you might want to elicit different thoughts and behaviors. If your audience anticipates that clicking on a link in your marketing e-mail will deliver an informative white paper with rewarding content, you’re likely to drive up your clickthrough rate.

Customer Journey 134

Customer Journey Customer Whitepaper Marketing 134

Martech

MARCH 18, 2022

What we can help those customers with is replace their attribution and give them a bit more flexibility around it.” ” Get the daily newsletter digital marketers rely on. ” LeanData provided visibility into all the touchpoints on the customer journey, but for Liang that’s not the end of the matter.

Whitepaper 120

Whitepaper Customer Journey Finance Marketing 120

Marketing Insider Group

AUGUST 30, 2019

Marketing Operations: Operations cover the tools and data for managing the “back-office” of marketing. Create Content that Addresses Your Customer Journey. You may think webinars, events, and white papers are great top-of-funnel lead generation tactics. Create a Brand Identity. Being Top-Heavy. You’re right.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Martech

MARCH 22, 2022

Email success relies on more than buying an email platform and knocking out random messages to every email address in the database, although some email thought leaders do joke that email is the only marketing or advertising channel where even a marginal program still makes money. Account-based marketing.

Email Marketing 122

Email Marketing Law B2C Marketing 122

Marketing Insider Group

AUGUST 30, 2019

Marketing Operations: Operations cover the tools and data for managing the “back-office” of marketing. Create Content that Addresses Your Customer Journey. You may think webinars, events, and white papers are great top-of-funnel lead generation tactics. Create a Brand Identity. Being Top-Heavy. You’re right.

Marketing Strategy 8

Marketing Strategy Marketing Marketers Whitepaper 8