Kevin Indig

AUGUST 7, 2023

We think advertising and a great product are the only ways. 💡The idea: There is performance and brand advertising - why not also performance and brand SEO or content? But when the belt gets tighter, budgets shift to performance marketing to save the bottom line.

Advertising 94

Advertising Advertisers Branding Direct Mail 94

Martech

MARCH 28, 2023

If your audience anticipates that clicking on a link in your marketing e-mail will deliver an informative white paper with rewarding content, you’re likely to drive up your clickthrough rate. As part of the study , participants were administered oxytocin before watching public service advertisements.

Customer Journey 132

Customer Journey Customer Whitepaper Marketing 132

Search Engine Land

JULY 26, 2023

At any one time, 95% of your potential customers are not in the market looking to buy, according to research by the Ehrenberg-Bass Institute and LinkedIn’s B2B Institute. Only 5% of your audience is “in-market” now looking to buy, so your advertising largely hits buyers who will not buy anytime soon.

Whitepaper 98

Whitepaper Finance User-Generated Marketing 98

Martech

MARCH 18, 2022

Referring to the old saying, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half, ” she says: “It’s still true, but we’re getting closer. If you don’t have a good cost number, it’s hard to do ROI and there’s lots of things we do in marketing that don’t really have good cost numbers.

Whitepaper 116

Whitepaper Customer Journey Marketing Marketers 116

Marketing Insider Group

JANUARY 11, 2021

Regardless of the formats, we still get to hear from top dogs in marketing, advertising, and creative fields. Having virtual options allows us to attend more of the world’s top marketing conferences than we could ever fit into our schedules in the past. Advertising. Not your typical marketing conference.”.

Digital Marketing 25

Digital Marketing Transform Logistics Marketing 25

Martech

FEBRUARY 3, 2023

Many streamers are also potential B2B prospects, but not many B2B marketers are leveraging CTV for advertising. “We B2B marketers ahead of the curve have also experimented with streaming for delivering on-demand video content to prospects. Now you’re able to do that for your TV advertising.” Get MarTech!

Market Research 78

Market Research Whitepaper CRM Marketing 78

Marketing Insider Group

AUGUST 30, 2019

Marketing Operations: Operations cover the tools and data for managing the “back-office” of marketing. As said in the full report: “While more B2B buyers are turning to their tablets and smartphones to engage with and research vendors, marketers have not made mobile optimization a priority.”. Being Top-Heavy. You’re right.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40