Advertising Customer Journey Pharmaceutical Product 
Search Engine Land
SEPTEMBER 12, 2023
Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. Google intended Performance Max to be an all-in-one campaign type capable of serving the needs of most advertisers. Let me give you an example. That includes: Text.
Marketing Insider Group
APRIL 20, 2020
And the leads you generate will cost 62 percent less than ones you generate through advertising, cold calls, brochures, or other outbound marketing methods. Let’s say that you’re a pharmaceutical company, and you’ve come up with a new cure for an emerging disease. You and your teams have a ton of expertise in your field.
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