Martech

MARCH 30, 2022

First, the company did some initial benchmarking “in terms of our digital maturity relative to the pharmaceutical industry, but also looking at the pharmaceutical industry relative to other verticals like retail and financial services,” she said. . Read next: Breaking down the digital transformation of today’s customer journeys.

Pharmaceutical 109

Pharmaceutical Transform Marketing Marketers 109

Search Engine Land

SEPTEMBER 12, 2023

Years ago, when working with retailers selling products from many different brands, you typically make a separate Shopping campaign for each brand. Targeting capabilities Keywords, audiences, and product feeds remain the backbone of campaign targeting. Performance Max can also analyze custom intent audiences you build from keywords.

eCommerce 144

eCommerce Retail User-Generated Advertising 144

Marketing Insider Group

JULY 13, 2020

The single — and most often changing — factor is what customers want and need when it comes to new digital products and services. That is why decision-makers should focus on customer-centricity ”. Companies that put their customers first have been rewarded with improved loyalty and increased brand awareness.

Transform 106

Transform Pharmaceutical Customer Journey Price 106

Marketing Insider Group

APRIL 20, 2020

As a vital component of your content marketing strategy, your email newsletter can serve as the next step along the customer journey for those people interested enough in your blog content to subscribe. Let’s say that you’re a pharmaceutical company, and you’ve come up with a new cure for an emerging disease.

Whitepaper 144

Whitepaper Pharmaceutical Manufacturing Transform 144