Neil Patel
JUNE 3, 2021
If you work with sales, knowing about the Product Life Cycle model is almost mandatory. The model describes the stages a product goes through in its journey from creation to discontinuation. Because products in different stages demand different strategies, be that for physical products or for services.
Martech
AUGUST 2, 2022
New product announcements jumped to 124 in Q2 2022, up from 49 in Q1 and by far the most in the past two years. These cover a wide range of product categories, but the top five of these are remarkably consistent – advertising, analytics, segmentation, customer engagement and experience, and data management.
Econsultancy
FEBRUARY 9, 2022
” He uses the example of a 30-second Superbowl ad, widely considered to be one of the most effective forms of advertising in the world – and which is fundamentally unpersonalised. Now, often personalisation for a specific purpose is the most effective way to optimise that end goal – but not always.”
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