Martech

NOVEMBER 27, 2023

The answer to this question has a direct impact beyond your email strategy — and could impact everything from sales enablement technologies to advertising platforms, direct mail, ABM, and beyond. Decide whether or not each label should sync to your marketing technologies. Under what conditions?

Direct Mail 108

Direct Mail CRM Marketing Automation Platform Advertising 108

Digital Marketer

DECEMBER 19, 2022

They haven’t gone away entirely, though, and some businesses still make good use of TV, direct mail, SMS & sales calls, and even the good old billboard. New Marketing Channels. The decline in traditional methods was driven mainly by the growth of new online channels. Customer Data & Efficient Targetting.

Transform 83

Transform eCommerce Retail Entertainment 83

Marketing Insider Group

JUNE 11, 2013

Mary claimed that Mobile accessibility was driving rapid changes in the way we advertise, sell and innovate. In 2012 , Mary talked about the rapid adoption of tablets, the increase of mobile commerce and the massive shift in the advertising market with the prevalence of web visits from mobile devices. Is your organization ready?

Logistics 88

Logistics Direct Mail Manufacturing Finance 88

Martech

JANUARY 13, 2022

Direct mail. Digital advertising. They aren’t shiny new technologies, but rather dependable stalwarts that marketers can rely upon to help them stand out in a crowded inbox and on the web amidst a deluge of content. Mobile push notifications and in-app messages. Social media. E-commerce sites. Collaboration.

Marketing Automation Platform 120

Marketing Automation Platform CRM Direct Mail Price 120

Marketing Insider Group

NOVEMBER 11, 2019

Advances in digital technology have transformed the world of marketing, perhaps more than any other industry. Most marketers didn’t see this brave new world of digital as a threat, but rather as a game-changer.

Transform 83

Transform Direct Mail Customer Journey Marketing 83

Marketing Insider Group

MAY 14, 2015

I went through the history of advertising. I presented the case for why marketing still has a marketing problem : most people still think marketing is advertising, selling and somehow lacking value. They don’t open direct mail. Here is the 18 minute video of my presentation:). They don’t answer cold calls.

Direct Mail 89

Direct Mail Millennials Entertainment Promotion 89

Martech

FEBRUARY 25, 2022

With martech budgets under greater scrutiny in the current environment, marketing leaders are expected to be able to demonstrate ROI for any new technology investment. In 2019 it acquired Perfect Audience, a digital advertising platform. ActiveCampaign. ActiveCampaign’s automation recipe builder (via ActiveCampaign).

Marketing Automation Platform 117

Marketing Automation Platform CRM Manufacturing B2C 117