SocialPilot

JULY 7, 2025

TikTok Academy Offers New Marketing Resources TikTok has given its Academy a much-needed refresh. With new courses focused on advertising tools and creator strategies, marketers now have better learning resources right at their fingertips. Why it matters for marketers: More insights = better ads. TikTok’s U.S.

Thought Leadership

Vertical Response

JUNE 23, 2024

Building detailed buyer personas and optimizing the marketing funnel according to audience needs, preferences, and behaviors are crucial for a customer-centric approach that enhances the effectiveness of advertising efforts and overall marketing ROI. Think of your target audience as the bullseye on a dartboard.

Gen Z

DIY Marketers

JANUARY 5, 2023

Marketing Strategy Metrics You are using all three of these marketing strategies in your business, but you want to find out which one you should focus on. That doesn’t mean you won’t do the others, it means that you’re going to invest most of your energy in ONE. Attendance: Out of the registrations, how many people attend.

Non-Profit

Duct Tape Marketing

AUGUST 11, 2016

written by Guest Post read more at Duct Tape Marketing. Marketing has become a very data-driven discipline. Marketers spend a lot of time and energy looking at the metrics that illuminate the costs of finding new customers and keeping current customers. photo credit Shutterstock. Do you know?

Customer Acquisition

Econsultancy

DECEMBER 13, 2021

Of course, this has wide-ranging ramifications for marketing and advertising – as well as a number of other sectors like travel, entertainment and FMCG. Advertising. Amazon, Meta and Alphabet to account for half of ad market in 2025, thanks to acceleration from Covid-19. Customer experience. Workplace impact.

Advertisers